Writing for Electronic Media

Date: 14 – 16 September 2021  
Time: 08:30 – 16:00

Venue: Little Tuscany Boutique Hotel, 48 Queens Road, Bryanston, Johannesburg 

Who should attend?
Anyone who currently writes for websites, bloggers or social media, enthusiasts as well as those currently writing in the traditional fields of public relations, journalism and marketing.

When you need to get a message out there today you’re looking at a wide variety of communications. From websites to tablets, mobile phones and of course the many apps out there.

So how can you utilise all of these whilst still writing interesting copy?
One thing never changes and that’s getting someone to actually read what you write – but the challenge now is compounded with all the various sites that people click onto each day, not to mention the wealth of information simply on the screen of their phone.

This means just one thing – understanding these different methods, from content writing to Tweeting. Getting messages across as simply, clearly and effectively as you can, whilst at the same time polishing up on those common mistakes and picking up some new techniques along the way.
Tightening up language
Making your writing flow
Common grammar mistakes

Writing in the digital environment

  • Effective blogging
  • Using Twitter to boost your campaigns
  • How digital media differs from print
  • Understanding how people read, interpret and interact with digital media
  • Producing persuasive digital copy for web, email, social media and blogs
  • The visual element – what else can you use?
  • Editing and evaluating existing work supplied by delegates
  • Ensuring your copy is found by search engines – meaning more traffic to your website.

About our facilitator:
Award winning journalist and author Marion Scher has been one of South Africa’s top freelance journalists, media consultants and trainer for the last 28 years.
Having worked in all three forms of media, radio, television and print Marion runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet clients’ needs.

IHer corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Dimension Data, Old Mutual, Metropolitan, Anglo Gold Ashanti, FNB and DBSA, Eskom, Pfizer, McDonald’s, Eskom, Ekurhuleni, SANParks, Discovery Health and Cape Town Municipalities amongst many others.

Her best selling book ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’  (Knowledge Resources) is available through Knowledge Resources and all good bookstores. Her new book was released in November 2018 ‘Conquering Communication in Organisations – The Digital Way (Knowledge Resources)

She is also a judge of the three top media awards in the country: Kudu Awards, the National Press Club Journalist of the Year and Discovery Health Journalism Awards.
As well as being a columnist for the Sunday Times Lifestyle magazine, she also trains staff for 702 Talk Radio and Cape Talk, as well as eNCA.

CPD Programme Fees 2021

Duration:  2 days
CPD points: 15
Early bird PRISA member R 4 800.00
Late PRISA member R 5 030.00
Early bird non-member R 5 320.00
Late non-member R 5 600.00
PRISA registered students R 2 720.00

*Accommodation NOT included in any of the fees
*Fees subject to change

Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking. The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework.

To book contact: Annah Jordan at annah@prisa.co.za or 011 326 1262.