Setting the standard. Shaping the future. Celebrating the Human Factor.
The Public Relations Institute of Southern Africa (PRISA) is proud to announce the launch of PRISMS 2025 – a bold evolution of Southern Africa’s leading platform for public relations and communication excellence.
More than just an awards programme, PRISMS 2025 now includes:
- The prestigious PRISMS Awards, recognising impactful storytelling campaigns and communicators;
- The PRISMS Summit, bringing together thought leaders, professionals, and change-makers for future-focused learning and collaboration;
- A new Academic Track, showcasing research that informs and advances the profession.
The entries for the PRISMS Awards officially open from 01 June to 28 July 2025. This year’s theme, “The Human Factor”, honours the empathy, authenticity, and purpose that define powerful communication in a world craving real connection.
“The PRISMS has grown into a movement that champions meaningful storytelling, ethical leadership, and professional excellence,” says Bradly Howland, President-Elect of PRISA. “We’re not just spotlighting great work we’re building the future of our industry, together. As part this, we’re honouring communication that connects, moves, and shapes society through strategic, human-centred storytelling.”
Following a record-breaking number of entries in 2024, the 2025 PRISMS are poised to be the most inclusive and inspiring edition yet. PRISA is calling on agencies, in-house teams, students, and academics across Southern Africa to submit the campaigns, ideas, and people redefining the future of the profession.
What’s new in 2025
The 2025 PRISMS Awards introduce bold changes that elevate both the experience and impact of participation:
- Theme-driven categories: Reflecting The Human Factor, with an emphasis on connection, ethical impact, and real-world influence.
- Dedicated academic track: Celebrating research that informs and advances professional practice.
- New student categories: Shining a spotlight on emerging PR talent.
- Updated categories: Including ESG-aligned work and sector-specific innovations.
- Regional rotation: For the first time, the PRISMS begin a regional hosting model, with Johannesburg set to host the 2025 gala event.
“Being part of the PRISMs is about more than accolades; it’s about influence,” adds Howland. “Every submission contributes to a greater mission – to raise the bar, elevate our voice, and grow the credibility of communications across Africa.”
Key dates
- Entries open: 14 June – 7 August 2025
- Early bird deadline: 21 July 2025
- Awards gala: October 2025 | Johannesburg
- Entry Portal: Click Here
This is your moment. Whether you’re a student, a strategist, a scholar, or a storyteller – your voice can shape the future.
#PRISMS2025 #TheHumanFactor #CallForEntries