Internal Communication
Date: 5 – 6 May 2021
Time: 09:00 – 15:00

Workshop Outline:
Employees are the most valuable resource an organisation has and it is therefore important to communicate effectively to maximise their potential.

Keeping them highly motivated, informed and loyal to the company’s vision, goals and objectives through an internal communication strategy that is inclusive, free-flowing and tailored to obtain maximum participation, will help to fulfil a company’s long term objectives.

It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.
This two-day workshop addresses motivation, productivity and collaboration in-line with best practice principles and will help you to develop a toolkit of techniques for internal communication strategies, as well as everyday employee engagement.

Public relations practice involves the proactive management of employee communication as a two-way process, not only as instructions from management to employees, but also as constant feedback to management on how their messages are received.

The content of this workshop addresses:

  • The basic theory of internal communication
  • The importance of internal communication in creating employee commitment
  • The design of an internal communication strategy

Implementing and measuring the internal communication strategy.

About our facilitator:
Dr Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement.

She holds a Doctorate degree in Communication from the University of South Africa and has a special interest in leadership communication, stakeholder relationship management and internal communication.

She developed a metamodern stakeholder relationship model for non-profit organisations for her doctorate thesis. In 2009 her Master’s degree dissertation was published as a book with the title of The significance of the CEO’s Internal Communication Programme – the impact of CEO communication on employee commitment levels.

Irma worked for the Absa Group, one of the largest financial institutions in Africa, for 18 years where she gained valuable experience in die field of Corporate Communication. She was ultimately responsible for the Public Relations programme of the Executive Directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She also headed up the Events Management department for a number of years where she specialised in the project management of international networking and incentive tours.

She runs her own Corporate Communication Consultancy, Executive Engagements, and lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops for the Public Relations Institute of Southern Africa. She is a lecturer responsible for three Business Communication modules at the IMM Graduate School and acts as examiner and moderator for the IMM Graduate School. She is also the chairperson for its appeal hearings.

CPD Programme Fees 2021

Duration: 2 days
CPD points: 15
Early bird PRISA member R 4 800.00
Late PRISA member R 5 030.00
Early bird non-member R 5 320.00
Late non-member R 5 600.00
PRISA registered students R 2 720.00

*Accommodation NOT included in any of the fees
*Fees subject to change

Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking. The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework.

To book contact: Annah Jordan at or 011 326 1262.