MEET THE
committee
Members

Celebrating excellence, inspiring innovation.

The PRISMS Committee is the force behind Southern Africa’s most prestigious PR awards. This dynamic team of industry veterans and rising stars curates an annual celebration that spotlights groundbreaking campaigns and exceptional talent.

With meticulous attention to detail, they orchestrate every aspect of the awards – from entry criteria to judging processes and the gala event itself. Their passion for excellence helps to set the benchmarks that inspire PR professionals to push boundaries, and constantly redefine what success looks like. The PRISMS Committee is cultivating a culture of innovation that propels our entire profession forward.

Elevating standards and empowering professionals!

The Accreditation in Public Relations (APR) Committee is dedicated to advancing the PR profession through rigorous certification. The APR Committee crafts and stewards a rigorous accreditation process that seamlessly melds timeless communication principles with cutting-edge strategies. This approach equips PR professionals to navigate the ever-shifting narratives and rapidly evolving technologies in our dynamic industry.

The APR process ensures that accredited professionals are always steps ahead of industry shifts and changes. PRISA aim to be the architects of professional growth, providing a pathway for PR practitioners to elevate their skills, demonstrate their commitment to excellence, and stay at the forefront of our ever-evolving field.

Forging connections and working together.

The Membership Committee is the welcoming heart of PRISA, dedicated to building and nurturing our vibrant community. This passionate team works tirelessly to ensure that every member, from seasoned pros to emerging talents, finds value and belonging within our association. They’re the custodians of our member benefits, constantly innovating to provide resources, networking opportunities, and support to empower PR professionals at every career stage.

The Membership Committee works to foster a culture of collaboration and continuous learning, grow our numbers, and – most importantly – strengthen the fabric of our entire industry. The committee is tasked with growing a network of professionals ready to face the challenges of tomorrow’s communication landscape.

Shaping minds, and building brighter futures in PR.

The Education, Training, and Research (ETR) Committee stands at the forefront of PR professional development. This dynamic team is tasked with bridging the gap between academic theory and industry practice, ensuring that PRISA members have access to all the relevant knowledge and skills they need to thrive in the world of PR.

From comprehensive training programs to research initiatives that push the boundaries of PR thinking, the ETR Committee are our in-house professional growth experts. They collaborate with educational institutions, industry leaders, and emerging talents to create a robust ecosystem of learning.

Amplifying Our Voice, Elevating Our Profession.

The PR & Marketing Committee is PRISA’s creative powerhouse, tasked with showcasing the value of our profession to the world. This dynamic team crafts compelling narratives that highlight the strategic importance of PR in today’s complex communication landscape. They work to elevate PRISA’s profile and, by extension, the entire PR industry.

This entails innovative campaigns, thought leadership initiatives, strategic partnerships, and everything in between! The committee’s efforts are reshaping perceptions, demonstrating the enormity of the PR industry’s role within the contemporary business landscape, and inspiring the next generation of PR professionals to enter the fray.

The Policy and Regulation Committee focuses on shaping and aligning industry standards with evolving national and global expectation. This team provides inputs on policy matters affecting the profession, contributes to regulatory discussions and support PRISA’s efforts to position Public Relations as a recognised, strategic discipline within both the private and public sectors.

The Woman in Power Committee champions the Advancement, visibility and empowering of woman in PR and communication. While the flagship Woman in power event each August remains a key highlight, the committee is also working to expand its focus across the year-through mentorship, thought leadership and initiatives that elevate the voices and contributions of woman throughout the industry.

The Ethics and Compliance Committee safeguards the integrity of our profession. This group is responsible for upholding PRISA’s Code of Ethics, addressing professional conduct matters and guiding members on best practice. As we work to restore trust and raise standards across the industry, this committee is central to promoting a culture of accountability, fairness and ethical leadership.

This committee is tasked with shaping the future of our profession through relevant, high-quality learning and research. From guiding curriculum updates and endorsing CPD programs to strengthening academic partnerships and industry insight, the committee ensure that PRISA remains a center of excellence for professional growth. Their work supports our commitment to capability building and evidence-led leadership in communication.