Public Relations Management

2021MJ2

Week 1: 26-30 July 2021  
Week 2: 15-19 November 2021


2021MJ3

Week 1: 13-17 September 2021  
Week 2: 15-19 November 2021


Venue: Little Tuscany Boutique Hotel, 48 Queens Road, Bryanston, Johannesburg 

For experienced practitioners who want to develop and or upgrade their public relations’ strategies and communication management skills

The outcomes covered are:

  • Introduction and PRISA presentation
  • Public relations theories and models
  • Strategic principles of management
  • Research
  • Media Engagement
  • Organisational linkages and stakeholder engagement
  • Strategic value of  public relations
  • Tactical and strategic planning in public relations
  • Case Studies
  • Crisis communication
  • Structuring of a communication department
  • Human resources
  • Leadership Communication
  • Change management and organisational culture
  • Board presentation
  • CSI
  • Media Conferences
  • Budgeting

Entry requirements: Recommended extensive five to 10 years’ experience in all aspects of public relations and communication as well as, other relevant qualifications.

Assessments: Workplace based assignments, practical board presentations and media conferences. Open book exams based on industry case studies.

Cost: R20 610.00 (Incl. VAT)

For more information contact Claudia Brittoe
Email: claudia@prisa.co.za
Tel. +27 (0) 11 326 1262
Cell. +27 71 960 6568
Website: www.prisa.co.za