Dates: 26-30 July 2021 Week One 
Dates: 15-19 November 2021 Week Two

 

For experienced practitioners who want to develop and or upgrade their public relations’ strategies and communication management skills
The outcomes covered are:

  • Introduction and PRISA presentation
  • Public relations theories and models
  • Strategic principles of management
  • Research
  • Media Engagement
  • Organisational linkages and stakeholder engagement
  • Strategic value of  public relations
  • Tactical and strategic planning in public relations
  • Case Studies
  • Crisis communication
  • Structuring of a communication department
  • Human resources
  • Leadership Communication
  • Change management and organisational culture
  • Board presentation
  • CSI
  • Media Conferences
  • Budgeting

Entry requirements: Recommended extensive five to 10 years’ experience in all aspects of public relations and communication as well as, other relevant qualifications.

Assessments:

  • Workplace based assignments
  • Practical board presentations and media conferences.
  • Open book exams based on industry case studies.

Cost: R20 610.00  (Incl. VAT)

For more information contact Claudia Brittoe
email: claudia@prisa.co.za
Tel. +27 (0) 11 326 1262
Cell. +27 71 960 6568
Website: www.prisa.co.za