Latest News & Media Updates


The PRISM Awards will officially be announcing the 2021 winners on Friday, 04 June 2021 at 16:00. The awards, in their 24th year, will be held virtually once again this year and public relations and communications enthusiasts and entrants will be given the opportunity to be part of the show and stream it live.

“This year, we are all about celebrating the work. I would like to thank all our excellent judges, who dedicated their time and selected the best work from this year’s entries. Their wealth of knowledge and experience is appreciated, and we thank each and every one for the continued support,” said Palesa Madumo, Convenor of the PRISM Awards.

In 2021, the awards introduced a new award, in recognition of the difficulties faced by the industry due to the COVID-19 pandemic. The fee-free award focuses on work that was specifically created to solve a COVID-19 problem for clients or society. PRISA President Tebogo Ditshego had this to say about the 2021 Awards: “This year’s PRISA PRISM Awards takes place under tremendously challenging circumstances with the COVID-19 pandemic rapidly shifting our modes of communication. Nevertheless, the Public Relations and Communication sector has risen to the occasion by being equal to the task of our duty to contribute to ensuring the public stays safe, while delivering outstanding work of significant value for our clients. Therefore, this is a special moment in the history of PRISA’s PRISM Awards as we are not only celebrating excellence but we are also paying homage to the enduring soul of our profession which stands as a true testament to the resilience of the human spirit.”

Viewers can also look forward to finding out who the winners are in some of the awards’ most popular categories such as PRISMs Young Voice (PYV) of the Year, Best Large Consultancy, Student Campaign of the Year and the coveted South African Campaign of the Year.
Television presenter and PRISM Awards favourite, Thabiso Makhubela returns as the host of the awards, and this year’s sponsors include, Novus Group, Eclipse Communications, Space, Bizcommunity and Vuma Reputation Management.

Set your reminder now to catch all the action on the big day here:

Follow the PRISMs on social media and use the official hashtags #PRISMAwards21 and PRISMsYoungVoices21 to be part of the conversation.


Thursday, 20 May 2021

The most prestigious and sought-after public relations and communication awards, the PRISM Awards, have made the final selection for this year’s 10 young professionals who have joined the 2021 panel of senior judges through the Young Voices initiative. The PRISM Young Voices initiative is aimed at giving young PR practitioners in the industry the opportunity to apply and expand their knowledge in the field.

Inaugurated in 2017, the PRISM Young Voices initiative focuses on empowering and exposing young, zestful public relations and communication enthusiasts through mentorship from industry leaders whilst also giving them an opportunity to be adjudicators on the PRISM awards panel. The young voices are given the opportunity to engage in various discussions and forums, which guide their decision-making process and add to their experience.

The selection process was rigorously focused on choosing entrants who offer a different, but still relevant perspective on components of the industry. The official top 10 finalists are Bulelani Ngcauzele, Lebone Masombuka, Nqobile Hlubi, Bonolo Makena, Nompumelelo Mjikeliso, Yenzi Khuzwayo, Zimkhitha Nanto, Thando Xaba, Ntokozo Kalako Nwabisa and Nicole Picksley.

The Public Relations Institute of Southern Africa (PRISA), the professional body for public relations and communication management in southern Africa, has been persistent in enthusiastically endorsing the awards over the years. This deems the awards as pivotal in the industry, which magnifies the importance of the PRISM awards and its subsidiary program, the Young Voices initiative, while denoting their relevance in the field.

“We are elated to have the 10 finalists join the 2021 PRISM Awards and enthusiastically welcome them on this journey. The youth continue to form an integral part of growth and future proofing the public relations and communication industry” says Palesa Madumo, PRISM Awards 2021 Convenor.

Follow this year’s PRISM Young voices journey on @YoungVoices2021.
The Prism awards will take place virtually on 4 June 2021. For more information visit #PRISMAwards21.


04 March 2021 – Good news, the PRISM Awards are extending the deadline for this year’s
entries to 19 March 2021.

The search for the best campaigns for the 2020 period is still on with an introduction of a
special entry-fee free award for COVID-19 campaigns.

The awards committee encourages all communication and public relations consultancies as
well as corporates across the continent to submit their entries for work that has incorporated
strategy, creativity, and professionalism in their public relations campaigns over the 2020

Also this year, the PRISMs have partnered up with AwardStage to ensure the entry process
is seamless and efficient. Click on the link for some tips and tricks on how to put together a
winning entry and entering online

Follow the PRISM Awards on Twitter for all the latest news @theprismawards




Friday, 12 February 2020

Since 2017, young public relations and communication’s enthusiasts have heeded the PRISM Young Voices (PYV) call, for an opportunity to be mentored, inspired and upskilled by some of the industry’s experts as part of the annual PRISM Awards.

If you are a self-starting, meticulous, out of the box thinking, ambitious young person in the
public relations and communication industry, the PYV programme is for you!
The initiative, offers young people in the industry, the opportunity to work alongside key
industry leaders as they judge the PRISM Awards each year.

“This is a career opportunity of a lifetime. The teachings that the young judges receive are
second to none and will set them well on their way to becoming even greater practitioners”
says PYV Founder, and Convenor of the PRISM Awards, Palesa Madumo.

Applicants can be professionals with at least two years’ experience in the public relations and
communication environment or be actively involved in the industry. One of the ten young
voices spots is awarded to a final-year student entrant studying public relations or

“The inclusion of young people in the decision making in our industry is something that I have
always been passionate about. And the PYV programme allows young people to bring a fresh
perspective to the table. I encourage as many young PR and communication enthusiasts as
possible to take a shot and enter.” Concludes Madumo.

Entries can be submitted via the PRISM Awards website:
Entrants for PRISM Young Voices must:

  • Be between the ages of 21 and 30.
  • Have at least two (2) years’ experience in the public relations and communication
    environment OR be actively involved in the industry in one way or another
  • OR be a final-year student studying public relations or communication.
  • Reside in Gauteng, KwaZulu-Natal or the Western Cape.
  • Write 500 words motivation on why you should be selected OR upload a minute-long
    video on the portal
  • Tweet about your entry tagging @PRISMYoungVoices.

Use the hashtags #PRISMYoungVoices and #PRISMAwards21.

Entries close on 05 March 2021 at 17:00.


Friday, 05 February 2021

The 2021 PRISM Awards have announced that the portal for entries is now open. Entries for the awards opened on Friday, 5 February until Friday, 5 March 2021.

As part of the awards’ improvement strategy, the 2021 entries and judging will be done online via the awards website.

The awards have also introduced a Covid-19 entry-fee free award that recognises work that was created during this period and are looking for campaigns that solved a specific COVID-19 problem for clients.

The PRISM Awards, a flagship programme of the Public Relations Institute of Southern Africa (PRISA), are in its 24th year and are open to:

  • Individuals
  • Students
  • Consultancies
  • Companies
  • Government organisations, and
  • NGOs.

The awards are open to those who have managed to fuse strategy with creativity and professionalism to achieve the best communications and business objectives in their public relations campaigns for the 2020 period.

For more detailed information: Visit or news updates. You can also follow PRISA on FacebookTwitter or on Instagram.

Issued by Victor Sibeko – PRISA CEO on behalf of PRISA and the PRISM Organising Committee

  • PRISM Awards Close for Entry
  • Friday, 05 March 2021

    For more detailed information visit