PRISM Awards 2021

Congratulations to the Following Winners:

Type Category name of campaign Consultancy/Company Client
SACoTY Winner SACoTY #MyKreepyTeacher Retroviral & Panther Punch Kreepy Krauly
Gold African Campaign of the Year #WearItForMe Magna Carta MTN Group
Gold Arts & Entertainment Blood and Water Clockwork & Eclipse Communications Netflix
Gold Best Use of an Event to Build/ Change Reputation Orange is the New Black ByDesign Communications Orlando Pirates
Gold Consumer PR for an Existing Product, Service or Category #MyKreepyTeacher Retroviral & Panther Punch Kreepy Krauly
Gold COVID-19 Money and Emotions The Riverbed Agency Nedbank
Gold Digital Media Relations #MyKreepyTeacher Retroviral & Panther Punch Kreepy Krauly
Gold Food & Beverage Tastic x Laduma – Spirit of Ubuntu: True Generosity DNA Brand Architects Tiger Brands
Gold Healthcare Stay Well with SOLAL Tribeca PR Solal
Gold Influencer Management Vaseline 101 Uses The Hardy Boys Unilever
Gold International Campaign #WearItForMe Magna Carta MTN Group
Gold Media Relations Money and Emotions The Riverbed Agency Nedbank
Gold NGO Campaign Cap the Gap HWB Communications (Pty) Ltd The Feenix Trust
Gold Public Relations on a Shoestring #MyKreepyTeacher Retroviral & Panther Punch Kreepy Krauly
Gold Social Media as the Primary Method of Communication Blood and Water Clockwork, Eclipse Communications Netflix
Gold Sponsorship Carling Currie Cup M-Sports Marketing Carling
Gold Student Campaigns E-Learning 2020 University of Johannesburg University of Johannesburg
Gold Technology #DEFBARS Magna Carta MTN SA
Gold Travel & Tourism 100 beautiful things The Friday Street Club The V&A Waterfront
SACoTY Silver Finalist SACoTY My Body (Stand Up) Retroviral 1st for Women
SACoTY Silver Finalist SACoTY #MyKreepyTeacher Retroviral & Panther Punch Kreepy Krauly
SACoTY Silver Finalist SACoTY Pay it Forward Campaign The Riverbed Agency Aware.org
SACoTY Silver Finalist SACoTY Adcrashers for Small Business The Riverbed Agency The Riverbed Agency Initiative
SACoTY Silver Finalist SACoTY ISG PR Worx ISG
SACoTY Silver Finalist SACoTY Tastic x Laduma – Spirit of Ubuntu: True Generosity DNA Brand Architects Tiger Brands
Silver Arts & Entertainment #LightSARed One-Eyed Jack,  Eclipse PR, Anything Goes & AMP Events. Light SA Red
Silver Best Use of an Event to Build/ Change Reputation Blood and Water Clockwork, Eclipse Communications Netflix
Silver Community Relations ASAP Campaign Black House Media MTN Nigeria
Silver Consumer PR for an Existing Product, Service or Category Blood and Water Clockwork, Eclipse Communications Netflix
Silver Corporate Responsibility #PinkDiaries Paddington Station DGB Strawberry Lips
Silver COVID-19 The Launch of Sanitised Sanctuaries and Self-Isolation/quarantine Hotels during the COVID-19 Pandemic Tribeca PR The Capital Hotels & Apartments
Silver Crisis Communication Online SAMA Persal Migration Flow Communications SAMA
Silver Crisis Management R5 complaint that raised R1-million for Act For Change Fund. Shoprite Shoprite
Silver Digital Media Relations Fighting Inequality: 18th Nelson Mandela Annual Lecture Flow Communications The Nelson Mandela Foundation
Silver Environmental Annual Lecture Flow Communications The Desmond and Leah Tutu Foundation
Silver Financial Services Everyday Heroes The Riverbed Agency Nedbank
Silver Food & Beverage #TasteTheAction Atmosphere Communications Mondelez Cadbury
Silver Gaming & Virtual Reality Logitech G Content Creator Academy Tribeca PR Logitech G
Silver Influencer Management Pre-Loved Love Songs Retroviral Gumtree
Silver Integration of Traditional and New Media JOJO Podcast Series JOJO JOJO
Silver Launch of a New Product, Service or Category DStv ADD Movies Atmosphere Communications DSTv
Silver Media Relations My Body (Stand Up) Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight 1st for Women
Silver NGO Campaign Pay it Forward The Riverbed Agency Aware.org
Silver Public Relations on a Shoestring The Nat Nkasa Award Razor PR SANEF
Silver Publications Logistics of Things DPDHL SG DHL
Silver Reputation and Brand Management Supa Quick Road Safety Campaign The Riverbed Agency Supa Quick
Silver Resources Tomorrow’s Grid, Today Tribeca PR Eaton
Silver Social Media as the Primary Method of Communication Miss Universe Virtual Dinner Party Avatar Agency Unilever
Silver Sponsorship When MotorSport Stopped, We Didn’t ByDesign Communications King Price Xtreme
Silver Sport 2020 MTN8 Tournament The Grind PR MTN SA
Silver Technology OnePlus 7T PRO Launch Positive Dialogue OnePlus
Silver Travel & Tourism The Table Mountain Comeback HWB Communications (Pty) Ltd, Flow Communications The Table Mountain Aerial Cableway Company
Bronze Arts & Entertainment ADD Movies Atmosphere Communications DSTv
Bronze Best Use of an Event to Build/ Change Reputation Africa 5s 2020 Media launch M-Sports Marketing ABInBev
Bronze Business to Business Leveraging Accenture South Africa’s Share of Voice Stone Accenture SA
Bronze Communication Research Customer Promise Research Information Brand Campaign Reseach DevCom DevCom
Bronze Community Relations #WearItForMe Magna Carta MTN Group
Bronze Consumer PR for an Existing Product, Service or Category My Body (Stand Up) Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight 1st for Women
Bronze Corporate Communication The Clarity Charter Razor PR BDO South Africa
Bronze Corporate Responsibility The Nedbank Cup Play Your Part Campaign Levergy Nedbank
bronze COVID-19 #WearItForMe Magna Carta MTN SA
Bronze Digital Media Relations Money and Emotions The Riverbed Agency Nedbank
Bronze Environmental The Nedbank Green Trust 30th Anniversary Levergy Nedbank
Bronze Financial Services My Body (Stand Up) Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight 1st for Women
Bronze Food & Beverage Dala Your Colour Positive Dialogue Jive
Bronze Influencer of the Year Kevin McLennan Go Trend
Bronze Influencer Management Castle Lite Drop Offlimit Communications and Styling Concepts ABInBev
Bronze Integration of Traditional and New Media Adcrashers for Small Business The Riverbed Agency The Riverbed Agency Initiative
Bronze Internal or Employee Communication Learning in Lockdown ByDesign Communications Spark Schools
Bronze Launch of a New Product, Service or Category Sixty60 app Shoprite Shoprite
Bronze Media Relations Adcrashers for Smalll Business The Riverbed Agency The Riverbed Agency Initiative
Bronze NGO Campaign Potatoes South Africa PR Worx Potatoes South Africa
Bronze Public Affairs #ChangeForHer Razor PR Newzroom Afrika
Bronze Publications 2020 Annual Edition Shoprite Shoprite
Bronze Reputation and Brand Management Money and Emotions The Riverbed Agency Nedbank
Bronze Resources Celebrating Women on the Frontline ByDesign Communications in Partnership with Media24 Anglo American
Bronze Social Media as the Primary Method of Communication Money and Emotions The Riverbed Agency Nedbank
Bronze Sponsorship Orange is the New Black ByDesign Communications Orlando Pirates
Bronze Sport Carling Black Label Cup of Ages M-Sports Marketing ABInBev
Bronze Student Campaigns My Indaba University of Johannesburg
Bronze Technology #MTN 5G launch Magna Carta MTN SA
Bronze Travel & Tourism The Launch of Sanitised Sanctuaries and Self-Isolation/quarantine Hotels during the COVID-19 Pandemic Tribeca PR The Capital Hotels & Apartments
Special Mention African Campaign of the Year The 2020 Africa Brand Summit Africa Brand Summit Africa Brand Summit
Special Mention Arts & Entertainment Queen Sono Season 1 Launch Eclipse Communications Netflix
Special Mention Best Use of an Event to Build/ Change Reputation Dala your colour Positive Dialogue JiVE Cooldrink
Special Mention Corporate Responsibility Tastic x Laduma – Spirit of Ubuntu: True Generosity DNA Brand Architects Tiger Brands
Special Mention COVID-19 Wet Paint – A Social Experiment in Social Distancing CSA Global SA (Pty) LTD ABInBev
Special Mention Financial Services The Clarity Charter Razor PR BDO South Africa
Special Mention Influencer Management #WearItForMe Magna Carta MTN SA
Special Mention Integration of Traditional and New Media Everyday Heroes The Riverbed Agency Nedbank
Special Mention Internal or Employee Communication SAMA PERSAL migration Flow Communications SAMA
Special Mention Launch of a New Product, Service or Category MatchKit.co Retroactive MatchKit
Special Mention Launch of a New Product, Service or Category PPC SureRewards The Creative Counsel PPC
Special Mention Launch of a New Product, Service or Category Salome #BreakTheSilence PRomote Communications 3Sixty Biomedicine
Special Mention Media Relations Wet Paint – A Social Experiment in Social Distancing CSA Global SA (Pty) LTD Stella Artois
Special Mention Resources Nigeria PR Report Black House Media – Nigeria Black House Media
Special Mention Social media as the Primary Method of Communication #ShareYourMess The Hardy Boys Unilever
Special Mention Sport Orange is the New Black ByDesign Communications Orlando Pirates
Special Mention Technology Launch of MatchKit.co Retroactive MatchKit
Special Mention Technology MoMo Launch Magna Carta MTN SA
Special Mention Travel & Tourism Inspired by Mzanzi Positive Dialogue Mariott
Special Mention Travel & Tourism Lift Launch JNPR LIFT
Individual Best Large PR Consultancy DNA Brand Architects DNA Brand Architects
Individual Best Mid-sized PR Consultancy Atmosphere Communications Atmosphere Communications
Individual Best Small PR Consultancy The Friday Street Club The Friday Street Club
Individual Best PR Professional Dustin Chick Razor PR
Individual Best Up & Coming PR Professional Lebina Ditha Weber Shandwick