Date: 5 – 6 May 2021
Time: 08:30 – 16:00
Venue: Little Tuscany Boutique Hotel, 48 Queens Road, Bryanston, Johannesburg
Enquire Now about the next workshop:
For more information on further workshops contact: Annah Jordan
Tel. +27 (0) 11 326 1262
Employees are the most valuable resource an organisation has and it is therefore important to communicate effectively to maximise their potential.
Keeping them highly motivated, informed and loyal to the company’s vision, goals and objectives through an internal communication strategy that is inclusive, free-flowing and tailored to obtain maximum participation, will help to fulfil a company’s long term objectives.
It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.
This two-day workshop addresses motivation, productivity and collaboration in-line with best practice principles and will help you to develop a toolkit of techniques for internal communication strategies, as well as everyday employee engagement.
Public relations practice involves the proactive management of employee communication as a two-way process, not only as instructions from management to employees, but also as constant feedback to management on how their messages are received.
The content of this workshop addresses:
- The basic theory of internal communication
- The importance of internal communication in creating employee commitment
- The design of an internal communication strategy
Implementing and measuring the internal communication strategy.
About our facilitator:
Dr Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement.
She holds a Doctorate degree in Communication from the University of South Africa and has a special interest in leadership communication, stakeholder relationship management and internal communication.
She developed a metamodern stakeholder relationship model for non-profit organisations for her doctorate thesis. In 2009 her Master’s degree dissertation was published as a book with the title of The significance of the CEO’s Internal Communication Programme – the impact of CEO communication on employee commitment levels.
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