Strategic Crisis Management
June 3 @ 8:30 am - June 4 @ 4:00 pmR4800.00
Every organisation – no matter how big or small – is vulnerable to crises. With the advent of the social media era, burying your head in the sand is not an option; the conversation will simply continue without your influence. Stakeholders today are increasingly distrustful of big brands, on the back of what has happened with Volkswagen, Ford SA, FIFA, and other leading brands.
Preparation is key to managing a brand in crisis; and this preparation should happen long before a crisis hits and you need to manage the fallout. When conducting a crisis readiness audit, scenario forecasting and development of a robust issues management matrix are two areas where organisations often have gaps in their crisis planning.
In this intensive workshop, we will develop, in real time, your scenario planning, issues management matrix, key messages, and stakeholder analysis. A key component of crisis, is to then simulate these scenarios and train your spokespersons to handle them. You will learn these skills in the workshop.
So don’t wait until it’s too late… join us to pre-empt and help prevent foreseeable crisis; and feel more ready for the unknown.
About our facilitator:
Victor Sibeko is a Chartered Public Relations Practitioner (CPRP), Fellow of the Public Relations Institute of Southern Africa (FPRISA), recently bestowed honor of Ambassador-at-Large and Member of the Institute of Directors (M.Ins.D.) As a past president of PRISA, he served for several years on the PRISA board.
Prior to his presidency he served in various committees including the PRISA Council responsible for the profession’s Code of Ethics and Professional Standards.
Sibeko is a freelance consultant, public relations and communication management professional and a sought after speaker on various public relations subject matter. He has spoken at various conferences including Mauritius, Nigeria Abuja and Lagos. Sibeko is enthusiastic about Integrated Public Relations and Strategic Management.
In 2006 and 2008 he was a judge of the PRISA PRISM Awards, PRISA’s prestigious awards for excellence in public relations and communication management projects. He is currently active facilitator and lecturer for PRISA in various Public Relations programmes. In 2009 and 2010 he served in the 2010 National Communication Partnership representing the public relations professional in the run up to the 2010 FIFA World Cup.
Sibeko has worked on vast projects such as various Transnet in various positions amongst other as Communication Manager, Corporate Development, Stakeholder Liaison, etc. He has liaised with most senior leadership within Transnet, strategic Government Departments and other strategic stakeholders.
Sibeko has established himself as an accomplished public relations professional and lectures for ProVox Centre of Public Relations and Communication.