In today’s world, where trust is fragile and connection is everything, communication professionals are being called to do more than tell stories, we’re being asked to shape them.
That’s why PRISA is calling on agencies across Southern Africa to step up, share their work, and lead the way at the 2025 PRISMS Awards.
This year’s theme, “The Human Factor”, recognises that behind every successful campaign is a human story, rooted in empathy, authenticity, and purpose. It’s a reminder that the work we do matters, and it’s time to show the industry and the world what strategic, human-first communication looks like.
At the heart of this year’s theme, is a reminder that PR has always been about people. As Paul Paddington puts it: “Connection, empathy, and human-driven narratives are the ultimate prism for impactful communication.”
At PRISA, we believe the future of PR lies not just in the tools we use, but in the connections we foster. This year, we celebrate the storytellers, strategists, and changemakers shaping meaningful human connections, and the stories that help brands earn their place in people’s lives.
Why Enter?
- Because your work deserves the spotlight.
- Because the work you do every day builds brands, shapes narratives, and drives real change.
- Because entering the PRISMS isn’t just about recognition, it’s about setting the standard and shaping the future of the communications profession across Africa.
What’s New in 2025:
- Theme driven categories celebrating authentic, purpose-driven storytelling.
- ESG and sector-specific categories.
- A dedicated academic and student track.
- Regional hosting, with Johannesburg as the 2025 venue
Whether you’re an independent agency, a boutique consultancy, or a major industry player, your campaigns, your strategies, and your stories belong on the PRISMS stage.
Entries close 7 August 2025..
#PRISMS2025 #TheHumanFactor #CallToAgencies #PRAwards #Storytelling #Leadership #PublicRelations #PRISA #AfricaComms