INDIVIDUAL AWARDS

BEST UP-AND-COMING PUBLIC RELATIONS PROFESSIONAL

Total length of Word document 4 pages, supporting material 4 pages

After internship, you should have been practising public relations for a maximum of two years. You may be in the employ of a consultancy, a corporate, an NGO, within government or any other organisation.  You may not enter this award more than once.

Name of entrant

Company name

Position

Contact details

(Please include a photograph)

Motivation: 250-500 words to motivate your personal contribution and achievements. Include in your motivation – measurable achievements and the impact of your achievement.

Please provide supporting documentation where applicable

Reference from a superior / head / manager / client / journalist (Any one or more)

Judging criteria

Motivation: Based on requirement:     80 points

Judging criteria includes career progress, initiative taken, future career plans including continuous professional development etc, measurable career achievements and life philosophy.

Supporting documentation:                 10 points

Quality of reference:                            10 points

BEST PUBLIC RELATIONS PROFESSIONAL

Total length of Word document 5 pages, supporting material 5 pages

Name of entrant

Please include a photograph of the nominee

Name of company

Name of campaign

Name of client (if applicable)

Name of the lead practitioner on the project

How many people worked on the project?

Motivation: 250 – 500 words to support your entry. Include in your entry: details of strategy development, implementation, outcomes, and evaluation. Please emphasise the role that you played. Please provide supporting material.

Please provide the endorsement of client / company head on the submission.

Judging criteria

Motivation: As per requirement 80 points

Judging criteria includes career progress, strategic focus of projects, measurable impact of projects, future career plans, recognition received for work done and contribution to the profession and life philosophy.

Supporting material 20 points

2020 LIFETIME ACHIEVEMENT AWARD

1200-word submission

This will not automatically be presented. It will be based on the nominations received.

Criteria for nominations

Years of Distinguished Service. The award is for lifetime achievement rather than for a single contribution, no matter how monumental. Nominees should have a minimum of 25 years of distinguished service to the public relations and communication management profession and need not be a member of PRISA.

Categories of Distinction. The Lifetime Achievement Award is presented for achievement in leadership, volunteerism, practice/consulting, mentoring, teaching, research and service. Distinction in these categories will be judged as follows:

1. Impact on the profession;
   1. Leadership and volunteerism (service beyond the requirements of the job at national/international level) including service to PRISA or other professional bodies in their field, such as: offices held, committee memberships.
   1. Innovation including special projects, research, publications;
   1. Long term vision for the future of the profession/industry

Entry and Supporting Materials

❏ Entry should include the name, address, and daytime telephone number of the nominee as well as the name, address, daytime telephone number of the nominator;

❏ Resume. The nominee’s resume should detail education; work experience; service at national and international level; publications; talks at conferences; and service to PRISA or other professional organisations.

❏ Letters of Recommendation.  Three letters of recommendation may be included. One for each of the categories a. – d. above should be addressed in at least one of the letters. The nominator may write one of the letters of recommendation. Letters of recommendation should focus on the quality rather than the quantity of the performance of the nominee, emphasising the distinction of the nominee’s performance.

Nomination Procedures

• Complete the entry form
• Upload supporting documents

Consultancy Awards

BEST UP-AND-COMING AGENCY (1 -3 people)

1200 words in total (two sections of 600 each)

The PRISM judging committee will evaluate the up-and-coming consultancy of the year awards against the following criteria;

1. Vision, mission, values and business strategy.  Revenue, revenue growth, people growth plan, client growth plan and your BEE credentials. Future plans for the sustainability of the business. Innovation would be a valuable advantage.

The above should be told in story form and not exceed 600 words (50 points of the score).

• In addition, tell us about your significant work done in the calendar year 2019, work that embodies where the public relations industry is heading; This should include at least two projects – the client, the strategic focus, the goal and objectives and measured impact.

Research driven planning, creative execution and measurement and impact (avoid AVEs). 

            This should be told in story form and should not exceed 600 words (50 points of the score).

BEST SMALL PUBLIC RELATIONS CONSULTANCY (fewer than 15 people)

1200 words in total (two sections of 600 each)

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

1. Vision, mission, values and business strategy.  Revenue, revenue growth, people numbers, top 5 clients and the length of the relationship with these clients, staff turnover, staff development and your BEE credentials. Future plans for the business. Innovation would be a valuable advantage.

            The above should be told in story form and not exceed 600 words (50 points of the score).

• In addition, tell us about your significant work done in the calendar year 2019, work that embodies where the public relations industry is heading; This should include up to three projects – the client, the strategic focus, the goal and objectives and measured impact.

Research driven planning, creative execution and measurement and impact (avoid AVEs). 

            This should be told in story form and should not exceed 600 words (50 points of the score).

BEST MID-SIZED PUBLIC RELATIONS CONSULTANCY (15 – 39 people)

1200 words in total (two sections of 600 each)

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

1. Vision, mission, values and business strategy.  Revenue, revenue growth, people numbers, top 8 clients and the length of the relationship with these clients, staff turnover, staff development. and your BEE credentials.  Include your innovative difference. Future plans for the business.

The above should be told in story form and not exceed 600 words (50 points of the score).

• In addition, tell us about your significant work done in the calendar year 2019, work that embodies where the public relations industry is heading; This should include up to four projects – the client, the strategic focus, the goal and objectives and measured impact.

Research driven planning, creative execution, impact and measurement beyond AVEs.  This should be told in story form and should not exceed 600 words (50 points of the score).

BEST LARGE PUBLIC RELATIONS CONSULTANCY (More than 40 people)

1200 words in total (two sections of 600 each)

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

1. Vision, mission, values and business strategy.  Revenue, revenue growth, people numbers, top 10 clients and the length of the relationship with these clients, staff turnover, staff development,  the credentials of the senior team and your BEE credentials.  Talk to innovation too. . Future plans for the business.

The above should be told in story form and not exceed 600 words (50 points of the score).

2. In addition tell us about your significant work done in the calendar year 2019, work that embodies where the public relations industry is heading; This should include up to five projects – the client, the strategic focus, the goal and objectives,  and measured impact.

Research driven planning, creative execution and measurement beyond AVEs. 

Again, this should be told in story form and should not exceed 600 words (50 points of the          score).

AFRICAN NETWORK OF THE YEAR

1600 words in total (two sections of 800 each)

The PRISM judging committee will evaluate the Best African Network against the following criteria;

1.    Evidence that the consultancies work together on common clients, evidence of training, evidence of a clear Africa vision and plan, stature and presence of each in market partnership, (staff numbers, top 5 clients, length of partnership, the credentials of the senior team).  The above should be told in story form and not exceed 800 words (50 points of the score).

2.    In addition, tell us about your significant work done in the calendar year 2019, where you         worked together to achieve extraordinary results for clients.  This should be told in story      form and should not exceed 800 words (50 points of the score).

CAMPAIGN OF THE YEAR

The measurement of this category is as follows;

Statement of the Problem/ Opportunity          (10)

Research                                                         (15)

Planning                                                          (25)

Execution                                                        (25)

Evaluation                                                       (25)

The intangible Magic / the X factor                 10 additional points

Your submission should clearly show the link between the categories, clearly display an integrated approach and should conclude with business-based measures.

The PRISM judges will select the top five entries and invite these consultancies with their client, to present their campaign to a panel of judges. Date and time to be confirmed with each finalist.

One campaign will win the coveted overall PRISM 2020 Campaign of the Year. 

Good Luck!

We look forward to your submissions.