CATEGORIES

Sectors – 18 categories

Category name Description Measurement and Criteria weighting
Statement of the problem Research Planning Execution Evaluation
Business to business For an excellent business-to-business public relations campaign. 10 15 25 25 25
Consumer PR for an existing product, service or category For imaginative public relations activities around a consumer product. 10 15 25 25 25
Launch of a new service, product or category For well-planned public relations activities around the launch of a service, product or category. 10 15 25 25 25
Financial services

 

Use of public relations for a financial product or service. 10 15 25 25 25
Investor relations

 

Use of public relations and communication in the investor relations space. 10 15 25 25 25
Healthcare

 

For an outstanding public relations campaign in the pharmaceuticals or healthcare industry. 10 15 25 25 25
Technology

 

For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns. 10 15 25 25 25
Travel and tourism For the successful use of public relations in the transport, travel, hotel or tourism industries. 10 15 25 25 25

 

Sports marketing For the successful use of public relations in the sports or sports-related industries. 10 15 25 25 25
Resources

 

For the successful use of public relations in the resources industries. 10 15 25 25 25
Environmental

 

A public relations campaign on an environmental issue with substantial results on society. 10 15 25 25 25
Public affairs

 

A well-planned and orchestrated public affairs (lobbying) campaign that clearly influenced or changed public policy. 10 15 25 25 25
Public sector

 

For an effective public sector (local authorities, councils, government departments or government authorities) campaign that used public relations tactics to raise knowledge or awareness of an issue or change behaviour. 10 15 25 25 25
Community relations

 

For community relations campaigns where the campaign is conducted by or on behalf of a corporate or government institution. 10 15 25 25 25
NGO campaign

 

For an effective public relations campaign by a charity or non-governmental organisation targeting a specific issue. Reduced entry fee for registered charities entering in-house the Non-Profit Organisation Number must appear on the entry form – not entered by the consultancy – for details please contact louise@prisa.co.za. 10 15 25 25 25
Corporate responsibility For excellence and leadership in CSR. 10 15 25 25 25
Sponsorship For an innovative public relations campaign that promoted or created awareness of sponsorship of an event or activity. 10 15 25 25 25
Public Relations on a shoestring

 

For an imaginative public relations campaign done on a small budget (not exceeding R100 000.) 10 15 25 25 25

 

 

Practices – 9 Categories

*Criteria specific to category

 

Category Name Description Measurement criteria and weighting
Statement of the problem/Opportunity Research Planning Execution Evaluation
Best use of an event to build / change reputation (event management)

 

For the planning and delivery of a successful event with a public relations dimension.

 

 

10 15 25 25 25
*Communication Research

 

For research conducted for the development of business / communication strategies.

 

Statement of the Problem / Opportunity (20), Research planning (20), Research Methodology (20), Research Execution (10), Campaign Execution (10), Evaluation (20)
Corporate communication

 

For excellence in enhancing a company’s overall reputation through corporate communication.  The campaign must take place over a period of time (at least 6 months) and not rely solely on a launch date. 10 15 25 25 25
*Crisis management Example of excellent communication management during a crisis. Statement of the Problem / Opportunity (20), Methodology including planning (20), Execution (40), Evaluation (20)

 

Internal or Employee communication

 

For a creative internal communication campaign that engaged and informed personnel. 10 15 25 25 25
*Publications

 

For public relations publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.

 

Statement of the Problem/ Opportunity (30), Research (10), Execution (30), Evaluation (30)
Media relations For effective traditional media relations in a public relations campaign. 10 15 25 25 25
Social Media as the primary method of Communication (best use of social to lead a campaign) For excellence in the use of social media as a public relations tool.

 

10 15 25 25 25
Social Media as the primary method of Communication(best use of social to lead a campaign with no social media spend)

 

For excellence in the use of social media as a public relations tool.

 

 

10 15 25 25 25

 

 

Individual Awards
Best Up-and-coming Public Relations Professional After internship, you should not have been practicing public relations for more than two years. You may be in the employ of a consultancy, a corporate, an NGO, within government or any other organisation.  You may not enter this award more than once.

 

Judging Criteria:

Motivation: Based on requirement                80 points

Supporting documentation                       10 points

Quality of reference                                 10 points

Required:

Name of entrant

Company name

Position

Contact details

(Please include a photograph)

Motivation: 250-500 words to motivate your achievements. Include in your motivation – measurable achievements and the impact of your achievement.

Please provide supporting documentation where applicable

Reference from a superior/ head / manager / client / journalist (Any one or more)

Best Public Relations Professional Candidate should have been in industry for 3 or more years. Judging criteria

Motivation: As per requirements 80 points

Supporting material                      20 points

Required:

Name of entrant

Please include a photograph of the nominee

Name of company

Name of campaign

Name of client (if applicable)

Name of the lead practitioner on the project

How many people worked on the project?

Motivation: 250 – 500 words to support your entry. Include in your entry: details of strategy development, implementation, outcomes, and evaluation. Please provide supporting material. This must be your own work.

Please provide signature on the submission of client / company head.

 

 

2019 Lifetime Achievement Award

 

Categories Description 1200 word submission
a. Impact on the profession Years of Distinguished Service. The award is for lifetime achievement rather than for a single contribution, no matter how monumental. Nominees should have a minimum of 25 years of distinguished service to the public relations and communication management profession and need not be a member of PRISA Entry and Supporting Materials

 

Entry – should include the name, address, and daytime telephone number of the nominee as well as the name, address, daytime telephone number of the nominator;

 

Resume –  The nominee’s resume should detail education; work experience; service at national and international level; publications; talks at conferences; and service to PRISA or other professional organisations.

 

Letters of Recommendation –  Three letters of recommendation may be included. One for each of the categories a. – d. above should be addressed in at least one of the letters. The nominator may write one of the letters of recommendation. Letters of recommendation should focus on the quality rather than the quantity of the performance of the nominee, emphasising the distinction of the nominee’s performance.

Nomination Procedures

·        Complete the entry form

·        Upload supporting documents

·        Submit

·        You will receive an invoice for payment

·        Once payment is made and accepted, your entry will be processed for judging.

 

Judging Criteria

Achievements: Detail the achievements of the nominee and demonstrate how these have advanced the profession of public relations and communication management and its positive visibility.

Contributions to the profession: Document the nominee’s contribution to the development of “best practices” in public relations and communication management.

Application: Show how the nominee has used public relations concepts and techniques to successfully solve problems or make the most of opportunities.

Awards: List awards and other forms of recognition the nominee has received for public relations and communication management accomplishments.

Service to PRISA or other professional associations in this field: Cite offices, committee assignments, and other examples of the nominee’s service to professional associations.

Service to professional/other organisations: Explain how the nominee’s involvement in professional and business organisations has advanced the profession of public relations and its visibility.

Service to PRISA or other associations in this field: Cite offices, committee assignments, and other examples of the nominees’s service to professional associations. Explain how the nominees’s involvement in professional and business organisations has advanced the profession of public relations and its visibility.

Service to the community: Explain any involvement with community activities and/or charities.

 


Judging Procedures:

All entries are reviewed and scored by the PRISM judging committee according to the judging criteria a. – d. above and then approved by the panel of chief judges.

Before judges receive the submissions, the PRISM Awards administrator removes all names and replaces them with numbers to ensure anonymity and to avoid bias and to ensure fair judging.

All entries are reviewed and scored by the PRISM judging committee according to the judging criteria above and then approved by the panel of chief judges.

 

b. Leadership and volunteerism Service beyond the requirements of the job at national/ international level, including service to PRISA or other professional bodies in their field, such as: offices held, committee memberships.
c. Innovation including special projects, research, publications;
d. Long term vision for the future of the profession/industry

 

 

Consultancy awards – 1 per category
Category Description Notes
Best Small Public Relations consultancy Fewer than 15 people

1200 words in total

 

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

 

·        Revenue, revenue growth, people numbers, top 5 clients and the length of the relationship with these clients, staff turnover and your BEE credentials.  Innovation would be a valuable advantage.

 

The above should be told in story form and not exceed 600 words (50 points of the score).

 

In addition tell us about your significant work done in the calendar year 2018, work that embodies where we the public relations industry is heading;

·        Research driven planning, creative execution and measurement, beyond AVEs.

 

This should be told in story form and should not exceed 600 words (50 points of the score).

Best Mid-sized Public Relations cons 15 – 39 people

1200 words in total

 

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

 

·        Revenue, revenue growth, people numbers, top 8 clients and the length of the relationship with these clients, staff turnover and your BEE credentials.  Include your innovative difference.

 

The above should be told in story form and not exceed 600 words (50 points of the score).

 

In addition tell us about your significant work done in the calendar year 2018, work that embodies where we the public relations industry is heading;

 

·        Research driven planning, creative execution and measurement beyond AVEs.  This should be told in story form and should not exceed 600 words (50 points of the score).

Best Large Public Relations consultancy More than 40 people

1200 words in total

 

The PRISM judging committee will evaluate the consultancy of the year awards against the following criteria;

 

·        Revenue, revenue growth, people numbers, top 10 clients and the length of the relationship with these clients, staff turnover, the credentials of the senior team and your BEE credentials.  Talk to innovation too.

 

The above should be told in story form and not exceed 600 words (50 points of the score).

 

In addition tell us about your significant work done in the calendar year 2018, work that embodies where we the public relations industry is heading;

 

·        Research driven planning, creative execution and measurement beyond AVEs.

 

Again, this should be told in story form and should not exceed 600 words (50 points of the score).

African Network of the Year- 1600 words in total

 

The PRISM judging committee will evaluate the Best African Network against the following criteria;

 

·        Evidence that the consultancies work together on common clients, evidence of training, evidence of a clear Africa vision and plan, stature and presence of each in market partner (staff numbers, top 5 clients, length of partnership, the credentials of the senior team).  The above should be told in story form and not exceed 800 words (50 points of the score).

 

·        In addition, tell us about your significant work done in the calendar year 2018, where you worked together to achieve extraordinary results for clients.

This should be told in story form and should not exceed 800 words (50 points of the score).

 

 

Campaigns of the year
Category Description Measurement criteria
Statement  of the problem/

Opportunity

Research Planning Execution Evaluation The intangible Magic/the X factor
Pan African Campaign of the Year The Pan-African Campaign of the Year is for a public relations campaign spanning five or more countries in Africa, in any industry.

The Campaign must clearly show local insight, tactic adaption for local conditions and results specific to the original objectives.  The working structure between the client, consultancy and in- market partner must be documented.

10 15 25 25 25 +10
South African Campaign of the Year One campaign will win the coveted overall PRISM 2018 Campaign of the Year.

 

Your submission should clearly show the link between the categories, clearly display an integrated approach and should conclude with business-based measures.

 

The PRISM judges will select the top five entries and invite these consultancies with their client, to present their campaign to a panel of judges on 21st March 2019. Finalists will be advised of the venue.

 

10 15 25 25 25 +10