2018 WINNERS

South African Campaign of the Year

Category Entrant/Consultancy Campaign Client Award
SA Campaign of the Year Atmosphere Communications 2-minute shower songs Sanlam Overall winner

Gold winners

Category Entrant/Consultancy Campaign Client Award
Crisis Management Atmosphere Communications Viceroy report Capitec Gold
Travel and Tourism Atmosphere Communications 2-minute shower songs Sanlam Gold
Best use of social media as primary method of communication Atmosphere Communications and the King James Group Uk’Shona Kwelanga Sanlam Sky Solutions Gold
Mobile media PR Atmosphere Communications and the King James Group Uk’Shona Kwelanga Sanlam Sky Solutions Gold
Business to business PRWorx Reinhardt Transport Nigel
Tactical Awareness campaign
Innovative Solutions Group Gold
Publications Atmosphere Communications Virtual Reality Report Property Fox Gold
Sponsorship BRAND et al Avbob poetry project AVBOB Gold
Internal communication Logical Truth #ninetynine DStv Gold
Media relations Idea Engineers Sage Summit AME Sage Gold
Healthcare Flow Communications SANBS – Hyperimmune Campaign SANBS Gold
Launch of a new product, service or category DNA Brand Architects Steers #Respek Nation Steers Gold
Consumer PR for an existing product, service or category Verve Marketing Dawn – You got this Dawn Gold
PR on a shoestring PRWorx Lusito Land Festival 2017 Lusito Association Gold
Student Campaign of the Year University of Johannesburg DOH Diaper Drive Door of Hope Childrens Mission Gold
Best use of an event The Friday Street Club The Botanist: Forager 2.0 Edward Snell and Co Ltd Gold
Sports marketing Atmosphere Communications SA leg Round the world yacht race Gold

Lifetime Achiever Award

Category Entrant/Consultancy Campaign Client Award
Lifetime Achiever Award Bridget von Holdt Burson Marsteller Gold

Silver winners

Category Entrant/Consultancy Campaign Client Award
Community relations BRAND et al AVBOB poetry project AVBOB Silver
NGO Campaign PRWorx Lusito Land festival 2017 Lusito Association Silver
Best use of social media as primary method of communication BRAND et al AVBOB poetry project AVBOB Silver
Best use of social media as primary method of communication Ogilvy-Johannesburg KFC Black Fried Day KFC Silver
Best use of social media as support tool Ogilvy-Johannesburg KFC Soundbite KFC Silver
Campaign best informed by Analytics/Big Data Clockwork Media Alienware dominates local market Dell Silver
Technology PRWorx Do bigger things Samsung Silver
Business to business FleishmanHillad Masterpass QR – Kenya launch Mastercard Silver
Corporate communication Instinctif Partners Rebrand to Bryte Insurance Bryte Silver
Investor relations Atmosphere Communications Viceroy report Capitec Silver
Sponsorship BRAND et al Mentorship Challenge Redefine Properties Silver
Corporate Responsibility Clockwork Media Doggy Day with Guinness World Records Dotsure.co.za Silver
Media relations Idea engineers Sage budget speech Sage Silver
Environmental Atmosphere and the King James Group 2-minute shower songs Sanlam Silver
Launch of a new product, service or category BRAND et al The AVBOB poetry project AVBOB Silver
Best PR professional Jolene van Heerden Silver
Best large PR consultancy Clockwork Media Silver
Best small PR consultancy Plato Communications Silver
Consumer PR for an existing product, service or category Verve Marketing Rama – Good breakfast campaign Unilever Silver
PR on a shoestring Idea Engineers Sage budget speech Sage (Africa and Middle East Region) Silver
Student Campaign of the
Year
University of Johannesburg Hike for a girl child Silver
Best use of an event Plato Communications Bubbly Oreo – Museum of Joy and Wonder Mondelez Silver
Pan African Campaign of the Year ByDesign Communications SAP Africa Code Week SAP Silver
Pan African Network of the Year Burson Marsteller Silver
Sports marketing Levergy Audi Q5 Fast Track Campaign Audi Silver
SA Campaign of the Year ByDesign Communications 50 years of AMG Mercedes Finalist/Silver
SA Campaign of the Year DNA Brand Architects Stters #Respek Nation Steers Finalist/Silver
SA Campaign of the Year Tribeca Daredevil run 2017 Hollard Finalist/Silver
SA Campaign of the Year Atmosphere Communications and the King James Group UK’Shona Kwelanga Sanlam Sky Solutions Finalist/Silver
SA Campaign of the Year Atmosphere Communications and the King James Group 2-minute shower songs Sanlam Finalist/Silver

Bronze winners

Category Entrant/Consultancy Campaign Client Award
Community relations Mahle Behr Science 2 Go Casme Bronze
Crisis Management Plato Communications Halls wrapper solve campaign Modelez Bronze
Financial Services Atmosphere Communications UK’Shona Kwelanga Sanlam Sky Solutions Bronze
Public Sector PRWorx Control of speed by illusion (COSBI) Bakwena Platinum Corridor Concessionaire (Pty) Ltd Bronze
Campaign best informed by Analystics/Big Data Atmosphere Communications Property Fox virtual reality report Property Fox Bronze
Technology Idea Engineers Sage Summit AME Sage (African and Middle East Region Bronze
Business to Business Ogilvy-Johannesburg Building a leadership Brand in the premium automotive segment Audi Bronze
Sponsorship PRWorx Lusito Land Festival 2017 Lusito Association Bronze
Corporate Responsibility Burson Marsteller Be a buddy not a bully Cartoon Network Bronze
Internal communications ByDesign Communications Chain reaction BDO South Africa Bronze
Media relations Ogilvy-Cape Town Myndplay Woolworths Bronze
Environmental Clockwork Media Tusk Awards 2017 Investec Bronze
Launch of anew product, service or category FleishmanHillard Celebrating 5 generations of French art de vivre Paul SA Bronze
Best up and coming PR professional Monare Matema Bronze
Best medium sized PR consultancy DNA Brand Architects Bronze
Consumer PR for an existing product, service or category Ogilvy-Cape Town Gumtree – Pre owned cars Gumtree Bronze
PR on a shoestring Positive Dialogue Agents of fun Toy Kingdom Bronze
Student Campaign of the
Year
University of Johannesburg One and a half bags Bronze
Best use of an event Clockwork Media E! Africa NBC Universal Bronze
Pan African Campaign of the Year Clockwork Media Tusk Awards 2017 Investec Bronze
Sports marketing WE Communications Tour de France Dimension Data Bronze

Special mentions

Category Entrant/Consultancy Campaign Client Award
Consumer PR for an existing product, service or category FleishmanHillard Colour of the year 2018/ Colour of creativity Dulux Special mention
Consumer PR for an existing product, service or category Plato Communications Cadbury Dairy Milk Martians Mondelez Special mention
Student Campaign of the
Year
University of Johannesburg Boost through Boots Special mention