|Table Mountain Campaign Wins Premier PRISM for Splash PR|
Boutique media relations agency, Splash PR and Media Consultants has won the overall Gold Award at the 2012 PRISM Awards for its ‘Vote for Table Mountain’ public relations campaign. The Cape Town based agency pipped 213 other entries to take top honours in the prestigious public relations and communication industry awards. The consultancy received the Gold Award at the annual PRISM Awards ceremony at the Hyatt Regency Johannesburg Hotel on 25 March 2012.
Kerry Seymour accepted the award
The ‘Vote for Table Mountain’ campaign aimed to encourage South Africans to vote in support of the Table Mountain bid to be named as one of the new seven Wonders of Nature. Splash PR worked passionately with its client, the Table Mountain Supporters Committee, drawing on the support of two Nobel Peace Prize winners, the Springbok rugby team, as well as radio DJs, television presenters and other celebrities to persuade South Africans and the media to support the campaign. Following incredible media support and an astounding 1,967 editorials, Table Mountain was named one of the New 7 Wonders (N7W) of Nature on 11 November 2011.
“This was an innovative and creative campaign, with some great support garnered from celebrities to drive the cause,” commented Marilyn Watson of Cinnamon Communication, PRISM 2012 Chief Judge. “It exceeded expectations and went beyond the call of duty on a very low budget and extremely limited resources, utilising what was available in every creative way possible.”
As a campaign promoting a national treasure as a permanent international tourist attraction, the ramifications beyond the success of the campaign are enormous, not just in terms of tourism for Cape Town but for South Africa as a whole. It also perfectly showcases that big budgets are not always necessary for big results, and that the creativity and ability to package a dream is one of the talents of excellent communicators.
In addition to one overall Gold Award winner, 66 other awards were presented – 19 Gold, 25 Silver and 22 Bronze (Click here to view all the results). Campaigns were submitted in a format that included five key judging criteria: understanding and statement of the problem/opportunity, research, planning, execution and evaluation.
NGAGE won the Gold Award for the Best Small Public Relations Consultancy. This integrated marketing communication agency is staffed by experienced and award-winning trade journalists, working closely with a team of technically knowledgeable account executives. Renay Tandy, an Account Director at NGAGE received the Gold Award for Best Public Relations Professional in Media Liaison. Tandy is a former trade journalist who has remarkable technical writing capabilities and understanding of technical industries.
Best Up-and-Coming Public Relations Professional Award was presented to Kelly Webster, an Account Manager at PR Worx. In the two years since Webster joined the agency, she has been successful in achieving a number of objectives – increasing media exposure for her clients, playing a more prominent role in PR Worx, as well as gaining a deeper understanding of the events industry.
“Our industry is increasingly recognising the stature and credibility of winning a PRISM Award – as evidenced by the 30% increase from 2011 in entries we received this year,” continues Watson. “There is a growing understanding of the importance and relevance of the awards and the positive impact it has on winners’ businesses. Our award winners must have surpassed ‘business as usual’, being those that have pushed the boundaries of creativity and innovation.”
(Issued by CVLC)