|The Power of Public Relations Conference|
This year’s PRISA conference THE POWER OF PUBLIC RELATIONS – public relations=reputation=responsibility =relationships=communicationwill be a don’t-miss event to gain insight into the power of public relations and communication. The conference programme is rich with varied events and workshops for practitioners.
PRISA is delighted to announce that this year’s conference is built around the evaluation forms and feedback received from its members. To give its members a sneak preview of what to expect, we will be looking at some of the sessions of the conference in subsequent newsletters.
marcusbrewster CC will be facilitating two session on the first day of the conference. The first session will look at: To what extent do the media reflect what the people want and their present state? What role is it playing in promoting the vision of democracy to the communities.
San Reddy, managing director marcusbrewster CC, will be facilitating the session. He says: “With our country’s democracy turning eighteen this year, it’s an opportune time to reflect on whether the media has played a constructive role in strengthening the democratic foundations of the post-apartheid state. Delegates have a unique opportunity to hear the views and interact with some of the leading lights in media, as well as garner fresh insights on where the South African media is heading.”
The second session will be a panel discussion facilitated by Willem Steenkamp, Senior Associate marcusbrewster CC, focusing on Integrated Communication – merging Public Relations, Advertising and Marketing –is this do-able? According to Willem: “Public relations, marketing and advertising are separate fields, but they do overlap to an extent – there are aspects of each in all three. But one is not a substitute for another; public relations does not identify consumer requirements, just as advertising does not manage reputations or marketing sell products, for example. So how can these three disciplines most effectively be combined to the benefit of a client? This panel discussion aims to provide answers to this thorny question.”