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PRISA opposes media tribunal |
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Statement from Samantha Louis, PRISA president
While there is always a need for the Fourth Estate to maintain accountability and to practise their craft responsibly, I do not believe that a Media Appeals Tribunal, as proposed by the ANC, is the answer.
Back in 2008, President Zuma himself said that "a vibrant media is a cornerstone of any democracy". Surely to shift this cornerstone now is to shake the foundations of our young democracy?
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Arthur Goldstuck at PRISA Conference |
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Arthur Goldstuck on the Digital Divide
South Africa’s foremost digital commentator, Arthur Goldstuck, is one of the premier members of the speaker line-up for Africa on Top: The 2010 PRISA National Conference to be held in October this year.
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Nixon Kariithi at PRISA Conference |
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Nixon Kariithi on Public Relations and the Corporate Bottom Line
Professor Nixon Kariithi, foremost African media scholar and author, is one of the key speakers in the packed line-up for the 2010 PRISA National Conference. The professor’s presentation examines the role of public relations in corporate delivery and presents its importance in the light of new research and findings in the academic field.
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Elizabeth Sidiropoulos at PRISA Conference |
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Elizabeth Sidiropoulos on The African Reputation
PRISA is proud to announce the Director of the South African Institute of International Affairs (SAIIA) and editor-in-chief of the South African Journal of International affairs, Elizabeth Sidiropoulos is one of the key speakers at the 2010 PRISA conference, African on Top.
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Media measurement guidelines |
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06 August 2010
Issued by the PRCC of PRISA
In an effort to move media measurement in South Africa to be more closely aligned to international trends, The Public Relations Consultants’ Chapter (PRCC) of the Public Relations Institute of Southern Africa (PRISA) has conducted extensive research and consultation with local practitioners to produce a guideline on effective evaluative research.
The new guidelines are embodied with a document that provides industry guidelines for media measurement which is tangibly linked to programme goals. Organisations around the world are demanding greater proof of the impact achieved by their public relations campaigns. While the unit known as Advertising Value Equivalent (AVE) has traditionally been used, it assumed that the media exposure in itself is the end objective of public relations. Ultimately, it is the impact of the exposure that organisations are seeking to measure.
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Media Releases