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| OBJECTIVES
- To unite consultants countrywide under the PRISA umbrella
- To provide a forum for networking and professional development
- To gain credibility for public relations consulting nationally
- To professionalise the public relations consulting industry
- To foster links with allied industries and international consultants
ACTIVITIES
- Annual PRISA PRISM Awards – recognising Excellence in Public Relations and Communication Management
- Organise networking and professional development functions
- Facilitate the employment and training of disadvantaged public relations practitioners in established consultancies
- Lobby and liaise with government
- Publish standard client/consultancy and employment contracts for members