PRISA Western Cape recently hosted a workshop on "Writing for different mediums"

The workshop was aimed at media professionals, public relations and communication practitioners, freelance writers and journalists.

The main objective of the workshop was to equip delegates with the necessary tools that would enable them to distinguish between the ‘mine field’ of media platforms out there as well as enable them to write effectively for these various platforms (including social media). Lesley Schroeder-McLean, a public relations guru whose career spans over 20 years in various public relations and communication field, facilitated the interactive workshop. Twenty-five delegates, from various industries, attended the workshop. The delegates are involved in various forms of writing for different publications/organisations, using both online and traditional media platforms.

March 2013