|Brand Oscar in Crisis|
|Time||08.00am – 11.00am|
|Date||Wednesday, 6 March 2013|
|Venue||Oliver Tambo Moot Court, 5th Floor
University of Cape Town (UCT) Department of Public Law
Wilfred and Jules Kramer Law Building
Middle Campus, off Woolsack Drive, Rosebank
University of Cape Town
Rondebosch, Cape Town
|Cost||R450 per person|
REAL-TIME LESSONS, PERSPECTIVES AND INSIGHTS
How do we reconcile our constitutional right to freedom of expression in social media’s unbounded space with responsible citizen journalism? To what extent can subjudice matters be compromised by social media and citizen journalism? These are some big questions we need to dialogue on. When we judge the past we judge it on the social conventions at that time. In times of crisis we come to realise the extent to which the world has moved on. Today, headline news can be created in 140 characters on Twitter, published without a publisher and there is no boundary to freedom of expression and what is in the public interest to know.
The Oscar Pistorius crisis is the first of its kind. Through it we are learning that old crisis media management models and brand reputation protocols no longer apply in the new context of citizen journalism and instant messaging, where perception flows fast and can be far removed from reality. It is triggering the need for an integrated approach to deal with complex systems in crisis.
Multi-dimensional, multi-sectoral and multi-layered solutions must be found that draws on the fields of social justice, brand leadership, public relations, sports marketing, sponsorships and media management of mainstream and social networks.
The Institute for Public Relations and Communication Management of Southern Africa (PRISA) is presenting this breakfast seminar to facilitate industry dialogue and thought leadership to unpack the key issues.
Confirmed speakers and panelists include:
Merle O'Brien: Crisis expert, fellow and former PRISA president Dr Carla Enslin: Brand expert, Vega School of Brand Leadership Kate Wolters: DMMA Digital Media and Marketing Association Constitutional law expert: UCT Faculty of Law (TBC)
About the key speakers:
Merle O’Brien is an award-winning crisis expert behind response strategies for McDonald’s, Danone Clover, the 2001 Ellis Park soccer tragedy, the operational planning for the United Nations World Summit on Sustainable Development 2002 and the Fidentia crisis. She is a qualified futurist, brand leadership lecturer, a fellow and former president of PRISA. Merle is doctoral candidate at the University of Cape Town. She holds a MPhil Future Studies, Bachelor of Arts and international APR accreditation in strategic PR management.
Dr Carla Enslin is one of the founding members of Vega School of Brand Leadership and heads the national academic team across 4 campuses. In this space Carla’s passion is to navigate students in brand identity development, contact strategy and creative strategic thinking. Carla also conducts industry workshops and consults companies and their creative teams on the design and communication of their brand identity systems. Carla focused her doctoral research on the potential of alternative points of brand contact in breaking industry and category norms. She received her doctorate from the Faculty of Economic and Management Sciences at the University of Pretoria.
Kate Wolters consults in the digital media and marketing space at Kate Wolters Communications. She is also head of marketing at the DMMA - Digitial Media and Marketing Association of South Africa which represents over 189 members including 96 local online publishers and over 93 creative, media and digital agencies, between them accounting for more than 16 million local unique browsers and 440 million page impressions. Kate has a B.A. in Drama and English with a Post Graduate in Marketing Management from the University of Cape Town. Chaired by Pramilla Vassen, social justice and inter-faith activist, trustee of the Art of Living Foundation, chair of Odissi Niketan Africa and former chair of Ethical Leadership South Africa.
For further information or media interviews, kindly contact Merle O'Brien 076 891 2583.