Discovering the exact value of a brilliant communication campaign or perfectly pitched public relations plan is an integral part of a communicator’s professional life. Without this crucial skill, a communicator could easily fail to translate great ideas into great rewards. Unfortunately, many professionals do not know how to properly measure their communication efforts. This workshop looks to reverse that trend and impart the invaluable skill of how to conduct a communication audit.
Communication audits are necessary in today’s business environment and will assist you in gaining insight and information about your organisation’s communication programme. It will also ensure that your next communication strategy is based on facts and not merely assumptions.
The content of this workshop addresses:
About the speaker:
Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book titled ‘The significance of the CEO’s Internal Communication Programme - the impact of CEO communication on employee commitment levels.’
Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing. Irma also has her own corporate communication consultancy.
Download the attached booking form and return to Ivonne Blom at
or fax to (011) 326-1259.