|World Public Relations Forum Presentations|
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Communication and global crisis: A discussion on natural disasters and recoveries
The recent natural disasters in the Asia Pacific region have affected communication networks in profound ways. This session is led by the mayor of Christchurch, Bob Parker (Christchurch City Council), Jungae Lim (Amapro Inc.) and Sherryl Yao (TV5), who will share how these events have affected communication and how communication affected these changes. Facilitated by Ritzi Villarico Ronquillo (IABC), the panelists will discuss some of the strategies and tactics employed, lessons learned, and the realities of producing and implementing crisis communication plans.
Integrated Reporting: The role of corporate communication and investor relations in demonstrating strategy, governance and financial performance in social, environmental and economic contexts’
“Integrating Reporting is an idea whose time has come. The market-led momentum behind Integrated Reporting is making its implementation inevitable. This is your invitation to shape the future of business.”- Professor Mervyn King, Chairman IIRC.
Integrated Reporting (IR) is a process that results in communication, most visibly a periodic “integrated report”, about value creation over time - www.theiirc.org.
Hear from Paul Druckman, CEO of the Integrated Reporting Council (IIRC) and fellow panelists, Daniel Tisch (Global Alliance) and Rhodri Ellis-Jones (Ellis-Jones) about how IR is the latest tool available to organisations to demonstrate their sustainability, enabling stakeholders to gain a holistic view of their performance. As an advocate of your organisation’s sustainability, it is crucial for you to understand IR and how it will shape reporting in the future.
Consumer and lifestyle brands: from fast moving to the slow movement
Consumer behaviour has changed dramatically over the past five years. With new online and mobile app technology, the collapse of traditional consumer buying priorities, coupled with the evolution of the new global consumer has created a new world for consumer communication. Consumer brand loyalty can be built up and demolished in a heartbeat, forcing companies to have intimate, meaningful and honest contact with their customers through a number of ‘touch points’ frequently. How professional communicators operate and provide counsel in this new environment where communication has no borders requires new tactics, strategies and a constant eye on the brand reputation. Facilitated by Emma Sturgiss (Tourism Australia), join top professional consumer communicators, Samantha Allen (Liquid Ideas) and Andrew Ure (OgilvyEarth, Ogilvy Public Relations), as they dissect the new environment and look into the future at the role communicators will be playing to influence consumer behaviour.
Melbourne Mandate Symposium
Facilitated by Virginia Trioli, ABC journalist and television presenter, the apogee of debate, discussion, and decisions on how communication is changing our world, our organisations and our profession. The symposium discussion is anchored by comment from international thought leaders who have facilitated conversations around three cornerstones of the Melbourne Mandate and incorporate input from the World Public Relations Forum delegates in shaping the recently released Melbourne Mandate. This session includes audience participation and group discussions held during the symposium.
Engaged and onboard: building community constituency in controversial long-term projects
Resource, infrastructure, manufacturing and energy project lifecycles often run over decades from inception to operational success. Facilitated by Ben EAde from Ten Colour Communication and led by Gerard Corbett (Public Relations Society of America), Stewart Murrihy (Incitec Pivot Limited) and Barbara Sharp (Pax Populus Pty Ltd), this session examined the unique challenges of building constituencies, maintaining momentum and managing issues and crises in controversial long-term projects.
Stakeholder-centred communication in global organisations
Learn how the modern communicative organisation places stakeholders at the hub rather than at the spokes of their communication efforts, which involves more listening than talking. The results of a Global Alliance led study of six multi-national companies contrast and compare how each company has tackled the many challenges of today’s social media-dominated environment. The session, facilitated by Jean Valin from Valin Strategic Communications, also included key industry speakers namely Emilio Galli Zugaro (Allianz), Mari Cristina Milano (Enel Group) and John Paluszek (Ketchem).
'Marketing and Brand: Being in the winner’s circle'
This session, led by Brian Finn (Ideas Shop), Marne Fechner (Netball Australia), and Peter Young (Cricket Australia), looks at the work of communicators and marketers, and the strategies they use to create a positive profile for building a supporter base in the sports industry. How do branding, marketing and communication strategies instill loyalty and commitment in an increasingly connected global sports field? What can be done when things go wrong?
Keynote Opening Address: ‘Communication without borders’ – Wadah Khanfer
Wadah Khanfer, President of the Sharq Forum and the former Director General, Al-Jazeera, draws on his own experience at Al-Jazeera to expose the Internet’s ability to cross borders and give people a voice - resulting in the "most democratic structure humanity ever created”.
He also discusses the impact of the digital age on the modern newsroom and predicts that newsrooms of the future will be smaller, but with great editors, analysts and thinkers to frame the context of the stories.
Plenary Panel Discussion: Wadah Khanfer, Archie Law, Andrew Beswick and Jehan Bseiso
Khanfer's keynote address was followed by a plenary panel discussion with Wadah Khanfer, Archie Law (ActionAid Australia), Andrew Beswick (Amnesty International) and Jehan Bseiso (Medecins Sans Frontieres). This five minute presentation is an overview of the communication challenges faced in Afghanistan.