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PRogression - level 4 | Print |

APR: 10+ years experience
Experienced professional strategists, specialists and directors

Knowledge

  • Global nature of transparency, porosity and Internet agency and its influence on management
  • Evolution of corporate constituencies (and the effect on old paradigm publics, market sectors and stakeholder communications)
  • The significance of data, information and knowledge in development of rich and interactive content for off-line and on-line applications
  • The nature of value added contributors (employees, virtual employees, virtual partners) as content providers
  • Leadership and motivation
  • Changing nature of communications, relationships and interaction
  • Management of change
  • Corporate and international strategy
  • Financial management
  • Strategic management
  • Building the firm’s culture
  • Role of company director and board
  • Developing an effective strategy for the firm
  • Legal framework of global markets
  • Global regulatory frameworks
  • Public policy and context
  • Maintaining and  building client relationships
  • Knowledge of how the creative dimension can operate within organisations
Business skills
  • Management by objective
  • Development and instigation of Investors in People
  • E-business, e-commerce implementation (for small and large organisations)
  • Management of interactive internal and external constituents
  • Human resource planning and management. Understanding and managing changed nature of departmental and hierarchical management
  • Training and development of individuals and teams (including virtual partners)
  • Time management
  • Data, information and knowledge management
  • Managing multi-country programmes and their global impact
  • Conflict management and resolution
  • Legal framework
  • Ethics and corporate governance
  • Recruitment
  • Writing business plans/proposals
  Public relations skills
  • Risk, issue and crisis management
  • Identifying risks, issues and trends relevant to an organisation
  • Writing public relations proposals
  • Giving interviews
  • Planning for effects of international media developments