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APR: 10+ years experience Experienced professional strategists, specialists and directors Knowledge - Global nature of transparency, porosity and Internet agency and its influence on management
- Evolution of corporate constituencies (and the effect on old paradigm publics, market sectors and stakeholder communications)
- The significance of data, information and knowledge in development of rich and interactive content for off-line and on-line applications
- The nature of value added contributors (employees, virtual employees, virtual partners) as content providers
- Leadership and motivation
- Changing nature of communications, relationships and interaction
- Management of change
- Corporate and international strategy
- Financial management
- Strategic management
- Building the firm’s culture
- Role of company director and board
- Developing an effective strategy for the firm
- Legal framework of global markets
- Global regulatory frameworks
- Public policy and context
- Maintaining and building client relationships
- Knowledge of how the creative dimension can operate within organisations
Business skills - Management by objective
- Development and instigation of Investors in People
- E-business, e-commerce implementation (for small and large organisations)
- Management of interactive internal and external constituents
- Human resource planning and management. Understanding and managing changed nature of departmental and hierarchical management
- Training and development of individuals and teams (including virtual partners)
- Time management
- Data, information and knowledge management
- Managing multi-country programmes and their global impact
- Conflict management and resolution
- Legal framework
- Ethics and corporate governance
- Recruitment
- Writing business plans/proposals
Public relations skills - Risk, issue and crisis management
- Identifying risks, issues and trends relevant to an organisation
- Writing public relations proposals
- Giving interviews
- Planning for effects of international media developments
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