Gauteng: PRISA Randburg ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg Date:12 March 2013 (09:00 – 16:00) Registration: 08:30 to start promptly at 09:00 CPD Points:7.5

Change management is about understanding the business dynamics of an organisation which needs to or is forced to change and the behaviours of people during such times of change.

The well-worn adage “the only constant in life is change” still rings true today. There is no plain sailing in today’s fast moving, constantly change business environment. The world is in a continuous state of flux, whether social, political, economic and legal. The recent examples of the Eurozone debt crisis and the Arab spring have shown how traumatic change can be to an organisation or institution.  Public relations professionals have a responsibility to efficiently manage this trauma and ensure that the organisation adapts and thrives.

Managers and leaders involved in change are required to have the know-how of what to do to get an organisation from where it is currently to the place where the leadership wants it to be within a given time frame. Business and people related issues are discussed and advised on during this highly practical and relevant workshop.

The content of this workshop addresses:

• Understanding organisational change and its inevitability
• Understanding why change can be both beneficial and destructive at the same time
• Understanding how to achieve practical change against the backdrop of empirical change models
• Other useful information…

In studying change, keep the following in mind:

• Starting a change management intervention inside an organisation is like flying an aircraft. The take-off is optional, but once you take off, a safe landing is compulsory
• Accept there are no standard ways of dealing with reacting to change. However, there are a lot of researched ways in dealing with change.
• Change should be seen not as something to fear and resisted but as the way to create the future

• Understand that adapting to change is not technical but attitudinal. Change is not an intellectual issue only. Emotions, culture, habits and the nature of the business itself will dictate the way that change should be conducted

• Recognise that before we can embrace the way things will be, we must go through a process of grieving, and of letting go of the “way things used to be.”
• See change as an opportunity for re-motivation and innovation

About the speaker:
Johan Kruger is a member of the Institute of Management Consultants and has been involved in changes affecting various small and large organisations and companies like Fraser Alexander, the Government of Uganda, Steinmuller Engineering Services and the new South African political dispensation.
He recently did a series of leadership and skills interventions for a prominent Johannesburg public relations company and is contracted by three South African universities for delivering training.
He specialises in company improvement and people development in disciplines such as change, strategic matters, leadership development, supply chain management and operations management.

He is known for his practical and interesting facilitation style where new perspectives are always explored in an innovative way.

Your investment:

• Early bird: book and pay before 15 February 2013
• Student and member fee rate/s only applicable if PRISA 2013 membership fees are paid in full at the time of booking.

Download the attached booking form and return to Ivonne Blom at This email address is being protected from spambots. You need JavaScript enabled to view it.
or fax to (011) 326-1259.