Gauteng: PRISA Randburg ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg Date:15 – 16 April 2013 (09:00 – 16:00) Registration: 08:30 to start promptly at 09:00 CPD Points:15

“Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients.

Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.” - Wikipedia.

Managing events is not easy. It requires many skills including consultation with the correct stakeholders, creativity, logistics and budget management, to name a few. However, events are critical to get right and not a variable you can risk your company’s reputation with.

Understanding the science of event management goes a long way to appreciating the art of it.
Join us for this interactive two-day workshop. Our facilitator will share with you skills and techniques needed to plan that perfect event.

Outcomes of this workshop for participants include:

• Marketing and delivering an outstanding event
• Mastering the logistics of it all
• Ensuring all bases are covered
• Preparedness and dealing with crisis
• Compliance with event safety bylaws
• Handling basic protocol
• Aligning the event to the public relations programme

About our facilitator:
Victor Sibeko is a Chartered Public Relations Practitioner (CPRP) and Fellow of the Public Relations Institute of Southern Africa (FPRISA). As a past president of PRISA, he served for several years on the PRISA board. Prior to his presidency he served in various committees including the PRISA Council responsible for the profession’s Code of Ethics and Professional Standards.

Victor is a freelance consultant, public relations and communication management professional and a sought after speaker on various public relations subject matter. He has spoken at conferences in Mauritius, Nigeria Abuja and Lagos. Victor is enthusiastic about strategic management.

In 2006 and 2008 he was a judge of the PRISA PRISM Awards, Southern Africa's most prestigious awards for excellence in public relations and communication management projects. He is currently serving in the PRISA Legislation committee lobbying for legislation of the public relations profession. In 2009 and 2010 he served in the 2010 National Communication Partnership representing the public relations professional in the run up to the 2010 FIFA World Cup.

Victor has worked on vast projects such as various Transnet national road shows, year-end functions, lifestyle and wellness days, open days, and product and business projects.

He recently joined The Mirror Group, a public relations consultancy as Chief Operations Officer (COO) with major accounts such as World Gospel Powerhouse that is responsible for Crowns Gospel Music Awards; Iziko Convention; Future Leaders Expo and the Youth Entrepreneurship conference. He also created a concept and established a brand ‘Woman to Woman with Zanele Mbokazi’. She is an astute Radio and Television personality, motivational speaker and author.

Victor has established himself as an accomplished public relations professional and lectures for ProVox Centre of Public Relations and Communication.

Your investment:

• Early bird: book and pay before 15 March 2013
• Student and member fee rate/s only applicable if PRISA 2013 membership fees are paid in full at the time of booking.

Download the attached booking form and return to Ivonne Blom at This email address is being protected from spambots. You need JavaScript enabled to view it.
or fax to (011) 326-1259.