Gauteng: PRISA Randburg ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg Date:9 April 2013 (8:30 – 16:00) Registration: 08:30 to start promptly at 09:00 CPD Points: 7.5

Strategic public relations should feature in the long-term planning and development of a company. It can provide creative solutions and add a new dimension to an organisation’s strategy. In reality, however, corporate communication and strategic public relations rarely enjoys the importance it deserves. Public relations professionals often find themselves relegated to technician, implementer roles and not adding value as strategic corporate contributors.

This one day workshop is designed to provide participants with strategic tools needed for the journey of promoting public relations in a company - tools which aim to elevate public relations’ status within the organisation and restore it to its rightful position. Corporate communication and strategic public relations should be able to stand on its own as a creative force in a company, contribute to the bottom line, and thereby, directly impact the achievement of the company's business goals.

Outcomes of this workshop for participants:

1. Aligning your objectives to the company's business goals
2. Using environmental monitoring to provide input to top management
3. Identifying your company's strategic stakeholders and issues
4. Feeding this information into the company's strategy formulation processes
5. Setting clear communication objectives
6. Developing communication programmes to address strategic issues
7. Using research to build credibility with top management
8. Effective measurement tactics to evaluate outputs and outcomes
9. Reporting lessons learnt and best practices to senior management

About the facilitator:
Lindy Goodfellow's credentials include over 20 years experience in corporate communication, strategic media relations, and internal and external communication in both public and private sectors. 
For 10 years she headed strategic corporate communication and media relations for a global pharmaceutical company. Within this portfolio she created and managed internal and external communication strategies, as well as the implementation of related public relations programmes. She also generated a variety of corporate booklets which were distributed globally.
Lindy has a passion for creative communication, and was the copywriter and editor of both the monthly internal publication as well as the intranet.  She also designed a website for the company. 

Lindy is currently the business owner of Jibba-Jabba Communications, a public relations consultancy specialising in the full range of public relations services.
She is a Chartered Public Relations Practitioner (CPRP) and a registered member of the Public Relations Institute of Southern Africa (PRISA), under whose auspices she provides public relations training.
Lindy holds an Honours Degree in Counselling Psychology and a Diploma in Public Relations Management.

Your investment:

• Early bird: book and pay before 8 March 2013
• Student and member fee rate/s only applicable if PRISA 2013 membership fees are paid in full at the time of booking.

Download the attached booking form and return to Ivonne Blom at This email address is being protected from spambots. You need JavaScript enabled to view it.
or fax to (011) 326-1259.