Gauteng: PRISA Randburg ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg Date:17 April 2013 (9:00 – 16:00) Registration: 08:30 to start promptly at 09:00 CPD Points: 7.5

Will Guppy once observed, “Etiquette means behaving yourself a little better than is absolutely essential”. 

This is the basic premise for applying protocol and etiquette rules and guidelines correctly. By doing more than what is deemed essential in the right manner, you could enhance your brand tremendously. Conversely, by doing the wrong thing, often quite innocently, one could destroy brand value surprisingly fast. 

The discipline of protocol and etiquette is, however, a lot broader in scope and material than what one might reasonably expect. It is imperative to understand at least the basic principles and then to know where to find the rest of the information.

The content of this workshop addresses:

• The difference between protocol and etiquette
• Why is protocol and etiquette important?
• The key aspects of protocol and etiquette
  • Cultural implications
  • Government protocol
  • Special events
  • Gifts
• Where to find more information and answers
• Preparing for the unexpected - a few tips

About the speaker:
Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book entitled The significance of the CEO’s Internal Communication Programme - the impact of CEO communication on employee commitment levels.

Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing.

Outcomes of this workshop for participants:

1. Working with words - principles of effective business writing
2. Styles and formats of business writing
3. Writing effective business e-mails
4. Writing business letters and reports
5. Writing proposals and executive summaries
6. Writing press releases and web writing
7. Tips and toolboxes for effective business writing

About our facilitator:
Lindy Goodfellow's credentials include over 20 years experience in corporate communication, strategic media relations, and internal and external communication in both public and private sectors. For 10 years she headed strategic corporate communication and media relations for a global pharmaceutical company and within this portfolio generated a variety of corporate booklets which were distributed globally. She also has a passion for creative communication, and was the copywriter and editor of the monthly internal publication and the intranet, and also designed a website for the company. 

Lindy is currently the business owner of Jibba-Jabba Communications a public relations consultancy specialising in the full range of public relations services.
She is a Chartered Public Relations Practitioner (CPRP) and a registered member of the Public Relations Institute of Southern Africa (PRISA), under whose auspices she provides public relations training. She also lectures for Varsity College.

Lindy holds an Honours Degree in Counselling Psychology and a diploma in Public Relations Management.

Your investment:

• Early bird: book and pay before 18 March 2013
• Student and member fee rate/s only applicable if PRISA 2013 membership fees are paid in full at the time of booking.

Download the attached booking form and return to Ivonne Blom at This email address is being protected from spambots. You need JavaScript enabled to view it.
or fax to (011) 326-1259.