Gauteng: PRISA Randburg ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg Date: 24 – 26 April 2013 (8:30 – 16:00 on all three days) Registration: 08:30 to start promptly at 09:00 CPD Points: 22.5

As the 'wordsmith' of your company you need to be able to write professionally and be an expert on words. According to Richard Nordquist, “Business writing can be defined as memorandums, reports, proposals and other forms of writing used in organisations to communicate with internal or external audiences.” Although this definition is accurate, it merely represents the tip of the iceberg of the skill of effective business writing. To acquire a clearer understanding of what business writing entails, PRISA is offering a three day workshop.

Communication is vital to the functioning of a business. Public relations professionals not only facilitate this communication, they also generate the messages and the content of this corporate communication. Different business writing techniques are used for different purposes and audiences. Being able to discern between the various tools available and knowing when to use which one, is just as important as having the fundamental skills to draw up the different documents. This three day workshop is intended to be in-depth, interactive and informative. You will greatly benefit from both the technical input and practical examples of this programme and will emerge with a comprehensive upgrade on your business writing skills.

Outcomes of this workshop for participants:

1. Working with words - principles of effective business writing
2. Styles and formats of business writing
3. Writing effective business e-mails
4. Writing business letters and reports
5. Writing proposals and executive summaries
6. Writing press releases and web writing
7. Tips and toolboxes for effective business writing

About our facilitator:

Lindy Goodfellow's credentials include over 20 years experience in corporate communication, strategic media relations, and internal and external communication in both public and private sectors. For 10 years she headed strategic corporate communication and media relations for a global pharmaceutical company and within this portfolio generated a variety of corporate booklets which were distributed globally. She also has a passion for creative communication, and was the copywriter and editor of the monthly internal publication and the intranet, and also designed a website for the company. 

Lindy is currently the business owner of Jibba-Jabba Communications a public relations consultancy specialising in the full range of public relations services.
She is a Chartered Public Relations Practitioner (CPRP) and a registered member of the Public Relations Institute of Southern Africa (PRISA), under whose auspices she provides public relations training. She also lectures for Varsity College.

Lindy holds an Honours Degree in Counselling Psychology and a diploma in Public Relations Management.

Your investment:

• Early bird: book and pay before 26 March 2013
• Student and member fee rate/s only applicable if PRISA 2013 membership fees are paid in full at time of booking

Download the attached booking form and return to Ivonne Blom at This email address is being protected from spambots. You need JavaScript enabled to view it.
or fax to (011) 326-1259.