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Education, training and development |
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Education and Training Education and training is any activity that is undertaken with the specific aim of acquiring or improving the public relations, communication and/or business skills necessary to function effectively at work. The activities listed below are examples only. You can do things that are not on the list but will help you to achieve your aims, provided you supply evidence of the success of your chosen activity on your Development Record. Examples of activities - Higher/formal education
- Completing qualification
- Post graduate qualification
- Skills programme
- Attendance at PRISA/SETA recognised training courses
- Attendance at recognised seminars: national, regional or specialist
- Recognised distance learning
- Study for recognised post graduate programmes
- Other work-related study and reading
Possible subject areas - Media
- IT
- Digital media
- Finance and accounting
- Writing
- Evaluation
- Global markets
- Industry law eg copyright, trade marks, intellectual property rights etc
- Business planning and strategy
- Crisis management
- Public affairs
- Database management
- Events management
PERSONAL DEVELOPMENT Dedicating time to personal development can be enormously beneficial from both a business and a social point of view. It is about making improvements to those less tangible skills such as communication, confidence and presentation.The activities listed below are examples only. You can do things that are not on the list but will help you to achieve your aims, provided you supply evidence of success on your Development Record. Examples of activities - Attending relevant workshops, seminars and conferences
- Reading relevant books, articles or journals
- Leisure activities that involve an element or responsibility or organisation – eg coaching or organising a tour
- Voluntary work involving public relations and communication activities in a pro-bona capacity for a charity or professional association
- Participating in workshops ‘beyond the profession’.
Possible subject areas - Language and communication
- Assertiveness
- Management skills
- Negotiating skills
- Time management
- Creativity and creativity management
- Team work
- Networking
- Presentation skills
- Interview skills (either as employer or employee)
- Meeting techniques
- Delegation and supervision
- Motivation and leadership
NB: For more ideas and suggestions refer to appendix B which gives an outline of the skills required for each of the different levels of practice within the public relations and communication profession.
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