Copyright 2018

optimise research

Region: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 25 October 2016
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 7,5

A wise person once said “If you do not measure, you cannot manage”. Research and measurement are the two most important things that communication professionals need to constantly monitor to assess and evaluate the effectiveness of their communication efforts. However, recent research conducted amongst communication professionals indicated that there is a perception that research and measurement are time consuming and costly and are therefore reluctant to spend time on these vital tools.

This one-day workshop will enable you to plan and execute research and measurements to determine the impact of your communication interventions, by equipping you with savvy methods that will save time and costs. The workshop is highly interactive, so please bring examples of your own projects that you would like to measure the impact of.

At the end of this workshop you will be able to:

  • Understand the difference between research and measurement.
  • Plan and manage a project to conduct research and measurement.
  • Measure the ROI of interventions.
  • Develop research and measurement instruments.
  • Work with a research consultant.
  • Evaluate research proposals.
  • Prepare a presentation and present the research.
  • Implement recommendations.

About our facilitator:

Amanda HamiltonDr Amanda Hamilton-Attwell is one of the most senior communication professionals in the industry. She has been recognised for her contribution to the communication profession both locally and by the IABC. Her wealth of experience always provides delegates with more than what they bargained for.

Dr Hamilton-Attwell is the founder and Managing Director of Business DNA providing specialised business communication services, e.g. communication strategies, research and measurement and training, to local and international companies. She holds a Doctorate in Communication Science from the University of South Africa and is an Accredited Business Communicator with the International Association for Business Communicators.

Her career includes seven years as lecturer in the Department of Communication at the University of South Africa and fifteen years as a consultant with the National Productivity Institute, now known as Productivity SA. She started Business DNA in 2000.

She has served on numerous community and industry boards and committees. She was a board member of the Gauteng Chamber of Commerce and Industry for several years. In 2006 Amanda was awarded fellow status for her contribution to the development of business in the region.

Dr Hamilton-Attwell was past Chairman of the IABC Africa Region for several years, and served on the IABC Executive Board 2011/2012, and was a Trustee of the IABC Research Foundation. For the past couple of years she was a final tier judge on the Gold Quill Blue Ribbon Panel.

She was also the Chairperson of the Council for Communication Management, and the co-chair of the IABC Career Road Map Workgroup and the IABC Gold Quill Award. She is a member of the South African Market Research Association and the Public Relations Institute of Southern Africa (PRISA).

CPD Programme Fees 2016:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 1 Day
CPD Points: 7.5
*Early bird PRISA Member: R2110.00
Late PRISA member: R2330.00
*Early bird non member: R2565.00
Late non member: R2800.00
PRISA registered student: R1220.00
  • Accommodation NOT included in any of the fees
  • Fees subject to change

*Early bird: Book and pay before 26 September 2016.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework.

Book online now or download, to reserve
your seat as space is limited
Contact: Portia Dhlamini at or 011 326 1262

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa