BOOK REVIEW

Surviving the SA Media

Author: Marion Scher

Publisher: Knowres Publishing (011-880 8540)

Award-winning journalist and author Marion Scher has set out to help you build bridges to make the media more accessible. She emphasizes the importance of building relationships with organizations as well as media.  The book will help you know your media, plan a realistic campaign, build personal relationships and develop and get your message across.

The book contains practical examples – good and bad. Advice is given on writing a release, newsworthiness, product launches, interviews and the social media.

Marion recently spoke to PRISA members in Gauteng and KZN.