2. NGO campaign
For an effective public relations campaign by a charity or non-governmental organisation targeting a specific issue. This award is free to enter for charities.

3. Corporate social responsibility
For excellence and leadership in corporate social responsibility.

4. Crisis management
Example of excellent communication management during a crisis.

5. Media relations
For effective traditional media relations in a public relations campaign.

6. Corporate communication
For excellence in enhancing a company’s overall reputation through corporate communication.

7. Launch of a new product
For well-planned public relations activities around the launch of a product

8. Launch of a new service
For well-planned public relations activities around the launch of a service.

9. Consumer public relations for an existing product
For imaginative public relations activities around a consumer product.

10. Consumer public relations for an existing service
For imaginative public relations activities around a consumer service.

11. e-Public relations / Social media For a PR campaign that harnesses next-generation online technologies such as blogging and other social media.

12. Public relations on a shoestring
For an imaginative public relations campaign done on a small budget.

13. Internal communication
For a creative internal communication campaign that engaged and informed personnel.

14. Public affairs
A well-planned and orchestrated public affairs (lobbying) campaign that clearly influenced or changed public policy.

15. Public sector
For an effective public sector (local authorities, councils, government departments or government authorities) campaign that used public relations tactics to raise knowledge or awareness of an issue or change behaviour.

16.  Financial services & investor relations
Use of public relations for a financial product or service or in investor relations.

17. Healthcare
For an outstanding public relations campaign in the pharmaceuticals or healthcare industry.

18. Event management
For the planning and delivery of a successful event with a public relations dimension.

19. Technology
For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns

20. Travel & tourism
For the successful use of public relations in the transport, travel, hotel or tourism industries.

21. Sponsorship
For an innovative public relations campaign that promoted or created awareness of sponsorship of an event or activity

22.  Publications
For public relations publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.

23.  Environmental
A public relations campaign on an environmental issue with substantial results on society. 

24. Business-to-business
For an excellent business-to-business public relations campaign.

25. Communication research

It includes any kind of research activity – be it forward looking or backward looking – having as objective to

·         ground communication strategies on SMART objectives and sound evidence;

·         align these with business/policy objectives; and

·         strengthen capacity within the organisation (including skills, information systems and decision making)

26. Community Relations

For an effective public relations campaign focussing on community relations.

ADDITIONAL INDIVIDUAL CATEGORIES – these categories do not form part of the international submission

• Best Creative Public Relations Professional
• Best Public Relations Educator
• Best Public Relations Professional in Media Liaison
• Best Small Public Relations consultancy
• Best Strategist Public Relations Professional
• Best Up-and-coming Public Relations Professional