PRISA’s newest APRs who completed the Accreditation Process during 2009  | Thabisile Phumo APR She said ‘The process of my accreditation stems from a challenge by a PRISA past president. It provided me with the wonderful opportunity to reflect on my career and assess the depth of my knowledge and capabilities. I understand the responsibility that comes with this accreditation and have set targets that will enable me to contribute meaningfully to the profession.’ |  | Daphne Mothobi APR “My dream of being accredited in PR has come real. I am thankful to PRISA and to all who gave me support and encouragement during my accreditation process. This journey gave me time to reflect on my work stretching over a decade. Looking back made me to appreciate my work achievements as well as identify areas where I need to improve. There is always room for improvement. Being in the league of APRs makes it even more crucial for one to strive for nothing but the best. Professional and ethical conduct is what will distinguish us from the rest,” says Daphne Mothobi |
 | Jonas Maenetja APR I always wanted to upgrade my professional status as part of my career development. In the organisation that I work, one is required to acquire an honours degree in communication plus an APR status in order to be recognised as a communication professional. I therefore had a desire to become a fully-fledged APR. I like to have the three letters APR after my name as this will boost my career. I will also take it upon myself to ensure that the stature of the profession is enhanced by the quality of my outputs and professionalism. |  | Zina Girald APR As a practising public relations officer since 1990, I was always intrigued by this somewhat ‘elusive’ status in my chosen profession. Why ‘elusive’ you may ask? The reason for my perception was because, although you are provided with what is expected of you in terms of assignments and output, the profession is so diverse and dynamic and there is so much to focus on, that streamlining all these aspects of public relations into a logical and structured portfolio of evidence seems impossible when you first start off. The secret I found for me personally was the decision to make that start. With that taken care of, everything fell into place for me. My years of experience, the work I’ve done and am doing, the strategies and action plans I’ve been a part of, all seem to work together to produce such startling results that I almost couldn’t believe that the impressive person in my evidence file was really me. |
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