Small public relations consultancy PR Expert took top honours at this year’s PRISM Awards, clinching the PRISM Campaign of the Year Award for its “Creating Groundswell for South Africa’s First Dance Movie” entry with its client, Coal Stove Pictures. The 19th PRISM Awards, which took place on Sunday 17 April at the Indaba Hotel in Fourways, celebrated, recognised and rewarded excellence in the public relations industry.
“Groundswell delivered the public relations X-Factor with a very limited budget,” added PRISMs judge Sylvester Chauke, Chief Architect: DNA Brand Architects. “They deserved to win Campaign of the Year as it was classic public relations with no Above The Line support, nor an established brand/campaign over time”.
“The entry showed good strategic thought and understanding of the target audience,” said Chief Judge Marilyn Watson, Founder of Cinnamon Communication. “It managed complex issues very well and demonstrated exceptional X-factor - off a very low budget.”
“Judges were looking for a number of criteria – most importantly, the unmistakable “WOW factor”! Groundswell clearly had this, in addition to all the other elements that make up a great public relations campaign: sound research, measurable objectives, detailed planning and tangible results demonstrating the achievements of the objectives set”.Read more ...
The Public Relations Society of Southern Africa (PRISA) is pleased to share the results of an extensive communication survey conducted earlier this year within the communication community. PRISA partnered with VMA Group Africa, a division of VMA Group Global, in a poll that surveyed 386 senior communication practitioners from 251 different companies. Approximately 8% of respondents were from Ghana, Nigeria, Botswana, and Kenya. Polling was conducted during February 2016, after the successful launch of the first annual VMA communications survey in 2015.
The results show that downward pressure on budgets and a shortage of skills in the industry are having a major impact on business communication in South Africa. Added to this, fewer growth opportunities and a reduction in training budgets are making it harder to source and retain top talent.
On the positive, the is an upswing in senior management buy-in to communication and greater emphasis placed on skills development and business acumen.
You can view the survey results here.
Bridget von Holdt
International communication firm FleishmanHillard SA has put out a challenge to the rest of the industry for this year’s PRISM Awards: Show your support for the PRISMs by sponsoring one of the 35 categories for this year’s Awards. The “Oscars” of the public relations industry will be presented at the awards ceremony taking place in Johannesburg on Sunday 17 April.
FleishmanHillard will be sponsoring the recently re-introduced Student Campaign of the Year award. “We are delighted that FleishmanHillard is actively supporting this year’s Awards and is challenging the rest of the industry to match – or even beat – their sponsorship,” says PRISM Awards Convenor Bridget von Holdt. “This is a fantastic opportunity for the public relations industry to actively demonstrate its support for our 19th Awards programme”.Read more ...