|Taking the ‘What’ and ‘How’ out of South African communication|
By Tom Manner, Managing Director of Clockwork Media
‘What do you do for a living?’
This is a question I’m often asked and yet sometimes find awkward to answer in a simple format.
The public relations and communication industry almost defies definition. It is as though a sleeping beast, comfortably having settled itself in the mid 20th century, has been shaken awake by shifting trends and now seems unable to make sense of the new hyper connected world it finds itself forced to navigate.
|When leaders lie|
By Cynthia Schoeman, Managing Director Ethics Monitoring & Management Services
Telling a lie is arguably something that everyone does from time to time. This can amount to a small exaggeration or a “white” lie that is apparently harmless. A lie can even be shaped by good intentions, for example to avoid hurting someone. (“Of course you look good in that new dress.” / "No, you have definitely not gained weight.”) But the “slippery slope” argument maintains that a relatively small first step can develop gradually until it amounts to something much more significant, when the lie is no longer harmless.
The other factor that exacerbates the impact of lying is when leaders lie. This stems from the fact that leaders exert the greatest influence on the conduct of others. But the ideal of being a good role model who influences his/her followers positively is, unfortunately, not always the case.
|How to spot a social bot on Twitter|
Source: MIT Technology Review
Social bots are sending a significant amount of information through the Twittersphere. Now there’s a tool to help identify them.
Back in 2011, a team from Texas A&M University carried out a cyber sting to trap nonhuman Twitter users that were polluting the Twittersphere with spam. Their approach was to set up “honeypot” accounts which posted nonsensical content that no human user would ever be interested in. Any account that retweeted this content, or friended the owner, must surely be a nonhuman user known as a social bot.