|PRISA Powering ahead|
|Regine Le Roux|
Local businesswoman, Regine le Roux CPRP, managing director of Reputation Matters has taken over the helm of the Public Relations Institute of Southern Africa (PRISA) Western Cape branch as the regional Chairperson. Le Roux will also be representing the coastal regions on PRISA’s National Board of Directors.
The public relations (PR) industry has come a long way from where it was 58 years ago when PRISA was first established. “Professional bodies such as PRISA are important. It keeps practitioners in the communication field accountable for their actions, and at the end of the day it is about providing ethical communication support for our clients.”
|Inauguration of New President|
By Lorraine van Schalkwyk APR
I joined PRISA as a student member in 1986 in my first year at what is now NMMU. We had amazing lecturers and an active PRISA student committee under the direction of Neville Wood. He kept us busy with PRISA work even then, helping us to understand the importance of being a member of a professional body. It was natural that this love of being part of a profession, which was instilled in the very beginning would mean that I would never give it up.
I have been an uninterrupted member of PRISA since then, hence I get a platinum card. It will be 30 years next year.
|PRISA AGM welcomes new president|
By Remy Raitt, Journalist Media Update.
Last week the Public Relations Institute of South Africa (PRISA) held their 58th annual AGM. The new board members were announced with Lorraine van Schalkwyk APR taking over the role as PRISA president from past president Lungile Lose APR.
In her acceptance speech, Van Schalkwyk applauded the organisation and all that they do. Having been a member for 30 years and achieving APR status she says she has always encouraged communication professionals to do the same. “[I]t brings credibility and shows your commitment to skill and ethics,” she said. “And it earns you recognised designation and marks you out as a heavy-weight communicator.”