The public relations industry is facing its biggest identity crisis yet, with more disruption coming its way than ever before. Technology is driving rapid changes, fueled by a fragmented media landscape, and by disintermediation—between brands and journalists, and between products and consumers— through social media. As a result, new client needs have emerged, and they are no longer served by the PR practices of the past.
The role of the chief communications officer is at a “critical inflection point,” according to a report from the Arthur W. Page Society. Meanwhile, global PR industry growth slowed to 5% in 2015, while revenue per capita in PR agencies declined, as revealed by the 2016 Global Communications Report. The report also shows concern that clients are not willing to budget appropriately for successful public relations activity, and that PR firms are not mastering digital and other new technologies.Read more ...
At the National AGM on 23 June 2016 when the President Lorraine van Schalkwyk APR completes her term and steps into the role of Immediate Past President, the President-Elect Ingrid Lotze APR will take over as President. The current vice-president, Thabisile Phumo APR will become President-Elect and there will be a vacancy for a new Vice-President which will have to be filled at that AGM.
Please nominate a candidate of your choice to be part of the leadership of PRISA.
Lorraine van Schalkwyk APR will become Immediate Past President
Ingrid Lotze APR will become President
Thabisile Phumo APR will become President Elect
Your Nomination for Vice-President
PRISA proudly announces its collaboration with the Loeries and is the official sponsor of the Loeries Public Relations Communication category. The 2016 PRISA Conference, with its theme Advance, Rise, Grow will be part of Loeries Creative Week Durban.
PRISA’s two-day conference will be hosted at the Southern Sun Elangeni & Maharani Hotel from Wednesday, 17 August and will culminate with the DStv Seminar of Creativity on the Friday 19 August, followed by a jam-packed weekend of Loeries networking that is not to be missed.
Our conference will focus on the diversity of industry shift points and innovative drivers that will influence delegates to stay abreast with the current landscape - a landscape representing the convergence and emergence of public relations, advertising and marketing – a new wave.
This ‘not to be missed’ conference will enhance delegates’ understanding of how to thrive in a complex, ever-changing landscape and assist them with effective tools and skills to implement in their daily functions.Read more ...