Prof. Ronel Rensburg welcomed all members to the conference.
Delegates were entertained by the first panel discussion of the morning, facilitated by San Reddy. Panel debated the future of press freedom of South Africa.
Dr Essop Pahad just finished speaking to delegates about the ANC's 100 years brand development in South Africa
First international speaker, Roger Hayes, linked the reputation, responsibility and relationship development as an approach for Public Relations professionals in South Africa.
Duncan Gordon from SAB Miller talks about sustainable development and communications.
The practical track session has Helena van Wyk explaining how to develop an effective media plan as part of the communication strategy.
The panel is discussing integrated communication - merging Public Relations, Advertising and Marketing. They are focussing on the roles, overlaps and collaboration essential for successfull campaigns.
Adele Paulsen, Executive Director of PRISA, reports that PRISA's mission is directly linked to the role of the professional body and is actively involved in fulfilling its mandate.