|Last Date||17 10 2013 08:30|
|Event||17 10 2013 08:30 - 17 10 2013 12:30|
Gauteng: PRISA Randburg
Is evaluation or measurement an exact science? Is there a standard? Is there a formula? How do practitioners report on ROI, the value of campaigns and the impact on the target audience? What is important to know is that campaigns can be measured.
The principles are based on the PRISA endorsed Barcelona Declaration – we will review the update on the international standard, look at ways of measuring the digital element and analysing practical examples of evaluation. These are the issues that we will explore in this session.
This is an international standard and best practice in measurement principles. By attending this half-day workshop we will aim to incorporate the seven principles and its alignment into your media campaign measurement and evaluation.
Come and learn from a highly experienced editor and proofreader what the finer tricks of the trade are and see the quality of your writing grow.
About our speaker:
Bridget von Holdt APR, FPRISA has been actively involved in the public relations sector for more than 20 years and running her own successful public relations consultancy during this time. She has represented PRISA and the Public Relations Consultants’ Chapter (PRCC) both locally and internationally and has been actively involved in the evolution of media evaluation over the years.
She has been acknowledged for her valued input into client campaigns and Inzalo Communication has won many awards, both local and international. Key to winning these awards is the ROI, that is the real value clients have derived from campaigns. She will share this knowledge with the delegates.
Download the attached booking form and return to Ivonne Blom at
or fax to (011) 326-1259.