|Last Date||28 08 2013|
|Event||28 08 2013 - 28 08 2013|
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 28 August 2013 (08:30 – 16:00)
Registration: 08:30 to start promptly at 09:00
CPD Points: 7.5
Will Guppy once observed, “Etiquette means behaving yourself a little better than is absolutely essential”.
This is the basic premise for applying protocol and etiquette rules and guidelines correctly. By doing more than what is deemed essential in the right manner, you could enhance your brand tremendously. Conversely, by doing the wrong thing, often quite innocently, one could destroy brand value surprisingly fast.
The discipline of protocol and etiquette is, however, a lot broader in scope and material than what one might reasonably expect. It is imperative to understand at least the basic principles and then to know where to find the rest of the information.
The content of this workshop addresses:
About the speaker:
Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book entitled The significance of the CEO’s Internal Communication Programme - the impact of CEO communication on employee commitment levels.
Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing.
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