|Last Date||23 08 2013|
|Event||23 08 2013 - 23 08 2013|
“One bad potato can spoil the whole pocket”
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 23 August 2013 (09:00 – 16:00)
Registration: 08:30 to start promptly at 09:00
CPD Points: 7.5
Understanding and influencing a brand’s reputation is one of the basic tenets of effective public relations. Both at organisational and individual levels, reputation management is crucial to guarantee not only success but survival in an increasingly interconnected corporate world. The strategic value of a good reputation cannot be underestimated. This one day workshop is tailored for senior management and professionals, both in communication and line functions.
Besides a focus on the traditional approaches to reputation management, the new dimensions that Web 2.0 and social media have introduced to your online reputation will be explored. The important impact employees and internal stakeholders have on the way an organisation is perceived by its target publics and the responsibility each individual has to the organisations overall reputation will also be expanded on.
The inherent reputational risks that social media has due to its hyper-connectivity, super fast delivery channels, increased credibility as a content source and potential for news to go viral will be contrasted with the advantages it can provide to savvy, inventive communicators to create sustained, legitimate online reputation management.
This workshop will introduce techniques on how to use social platforms in a creative manner that will enhance brand image and reputation.
The workshop is designed to be interactive and to encourage participation.
The following areas will be covered:
At the end of this workshop you will be able to:
About the speaker:
Peter van der Schyff is a freelance writer and communication specialist, managing his own public relations consultancy, Pringle-Scott Communication, in Johannesburg. He has established himself as an accomplished writer, proof reader and editor of English and Afrikaans texts with numerous clients.
He holds degrees in law, communication and industrial psychology. Peter is a Chartered Public Relations Practitioner (CPRP) and active member of the Public Relations Institute of Southern Africa (PRISA) where he has been lecturing on a part-time basis on all facets of corporate and media communication since 1987.
In 2007 and 2008 he was Chief Judge of the PRISA PRISM Awards, Southern Africa’s most prestigious awards for excellence in public relations and communication projects. Peter was a former chairman of PRISA’s Gauteng Region and a member of the board of PRISA. He also served on PRISA’s professional Disciplinary Committee.
In May 2010 Peter received the PRISA President’s Award for his contributions to the public relations and communication profession in South Africa. Earlier, in 1997 Peter was recognised for his presentation skills when he was named Communicator of the Year by International Training in Communication (ITC).
Download the attached booking form and return to
or fax to (011) 326-1259.