|Last Date||20 08 2013|
|Event||20 08 2013 - 20 08 2013|
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 20 August 2013 (9:00 – 16:00)
Registration: 08:30 to start promptly at 09:00
CPD Points: 7.5
It is estimated that about 80% of all the strategic plans that leadership teams develop will never be implemented!
During this one-day workshop, we shall discuss the reasons why strategies, and specifically communication strategies, are not implemented. We shall review the classic principles of strategic planning before we apply these tried and tested principles to the fast moving communication environment we work in. Aimed predominantly at senior practitioners and communication managers, the focus will be on aligning the communication strategy, which is a functional strategy, with the business strategy.
Case studies will be used to understand the impact of communication strategies on sustainable business success. We shall also apply these principles to your own communication strategy, or any document that currently guides your communication interventions. The workshop will be interactive and highly practical. If you want, you can bring the communication strategy you currently use to the session.
The following areas will be covered:
At the end of this workshop you will be able to:
About the speaker:
Dr Amanda Hamilton-Attwell is the founder and Managing Director of Business DNA providing specialised business communication services, e.g. communication strategies, audits and training, to local and international companies. She holds a Doctorate in Communication Science from the University of South Africa and is an Accredited Business Communicator with the International Association for Business Communicators.
Her career includes seven years as lecturer in the Department of Communication at the University of South Africa and fifteen years as a consultant with the National Productivity Institute, now known as Productivity SA. She started Business DNA in 2000.
She has served on numerous community and industry boards and committees. She was a board member of the Gauteng Chamber of Commerce and Industry for several years. In 2006 Amanda was awarded fellow status for her contribution to the development of business in the region.
Dr Hamilton-Attwell is the immediate past Chairman of the IABC Africa Region, served on the IABC Executive Board 2011/2012, and was a Trustee of the IABC Research Foundation. For the past two years she was a final tier judge on the Gold Quill Blue Ribbon Panel.
Dr Hamilton-Attwell was also the Chairperson of the Council for Communication Management. She is currently the co-chair of the IABC Career Road Map Workgroup and incoming chair of the IABC Gold Quill Award. She is a member of South African Market Research Association, Public Relations Institute of Southern Africa as well as a committee member of the Public Relations Consultants’ Chapter (PRCC).
Download the attached booking form and return to
or fax to (011) 326-1259.