|Last Date||26 08 2013 08:30|
|Event||26 08 2013 08:30 - 26 08 2013 16:00|
Gauteng: PRISA Randburg
‘Government relations’ is a strategic function that assists businesses to acknowledge government as an important stakeholder and regulatory influencer in as far as operational license and business growth. The strategic value of government relations is assisting businesses with insights in respect of influencing and lobbying public policy.
Engaging with government will always be preceded by how government is structured and how it operates and functions. Furthermore, business and government are two sides of the same coin. A nation will not function if one is not taking its role seriously and passionately. ‘Government relations’ is more than just wining and dining politicians and public sector officials.
This one-day workshop is targeted at practitioners who want to obtain a practical understanding of government relations and those that are in the functional area itself.
With the emerging influence of social media, government relations has taken a new course, where government and public officials are now frequently using social media as channels and platforms to engage with the public and stakeholders.
It is important that in developing a government relations engagement approach that consideration is made in as far as driving advocacy work and issues through social media.
In South Africa, the constitutional and legislative framework which government is anchored upon is public participation and this is typically the case in all spheres of government namely national, provincial and local including the parliament.
The workshop is designed to be interactive and to encourage participation.
The following areas will be covered:
At the end of this workshop you will be able to:
About our facilitator:
Dante Mashile has over 14 years experience in the communication and media sector. He has held senior positions in both public and private sector companies namely Industrial Development Corporation, Mogale City Local Municipality and Department of Communication amongst other organisations.
Mashile has served in the Public Relations Institute of Southern Africa’s leadership structures namely the Board, Council and various committees that set the direction and agenda for professionalisation of public relations and communication management.
He is a trained journalist and copy editor having worked for publications and news organisations such as Business Report, Pretoria News, Bona magazine and SABC. He was Publishing Editor of Dikgang tsa Mogale, a community newspaper in Mogale City, formerly Krugersdorp, which was used as a vehicle for community participation.
Mashile is currently employed at Absa/Barclays as Vice President Group Media Relations, Africa. He provides media advisory for business units across the Group and crafts messaging that communicates organisational objectives and goals. This is a role that firmly shapes the reputation and positioning of the organisation in the market place.
He is a Reputation Management practitioner, affiliated to the Project Management Institute and Reputation Institute. Mashile was trained as a Project Manager in the Netherlands at the Fontys University of Professional Education.
He has a Bachelor of Arts with majors in English and Drama from University of Durban Westville, National Diploma in Journalism from Technikon Natal and Graduate Diploma in Telecoms and Information policy from UNISA.
Download the attached booking form and return to
or fax to (011) 326-1259.