|Date||19 07 2013 08:30|
Western Cape: The Andros Boutique Hotel
The planning of a public relations programme is vital for a company’s reputation.
A plan helps you to ensure that your public relations programmes are right for the company and its stakeholders. It forces you to consider the “what” and the “how” of your actions - the desired end result as well as the way in which it is to be achieved. You become proactive in order to secure your goal against undesired influence and unforeseen change.
Planning a public relations programme with set deliverables forces you to become analytical. That alone is something corporate management will take note of and respond to.
Planning can empower you to think strategically as it forces you to analyse, integrate, consider alternatives, reflect and think in terms of results and initiatives instead of tasks.
This workshop will focus on integrated public relations planning following the PRISA model. A case study will be used to demonstrate the various steps and workshop attendants will have an opportunity to practice the skills.
About our speaker:
Seugnet van Niekerk APR
Seugnet has a BA Social Science Honours Degree from the Rand Afrikaans University and is an Accredited Public Relations Practitioner (APR). She believes in life long learning and the value of training on a formal or vocational level. Her career in public relations covers more than 20 years in various organisations ranging from government, corporate and consulting public relations.
Seugnet trains and facilitates on various public relations and management programmes and does in-house training for corporate clients on public relations and strategic communication issues. She has presented at various seminars and conferences during her career. She is also involved in public relations research and curriculum development.
Seugnet has her own public relations consultancy, PR Outcomes, which specialises in strategic communication, media liaison, structuring of communication departments and stakeholder management.
Download the attached booking form and return to
or fax to (011) 326-1259.