|Date||31 05 2013 08:30|
Gauteng: PRISA Randburg
Public relations is undergoing the same angst, upheaval (in other words, progress) that the legacy advertising, communication and marketing sector is undergoing.
So, attend a presentation that will give you some of the answers and...
THE NEW TOOLS:
“HOW DO YOU SPOT A FAKE ONLINE /SOCIAL MEDIA EXPERT? They’re the ones who tell you that they’re experts.”
The digital communication world is a vast, rapidly changing environment that is shifting every minute of every day. The only real experts are the people who acknowledge that the best we can do is strive to know as much as we can at a given time. It’s in this spirit that Sonya Culverwell will be making her knowledge - sharing presentation to empower you with the tools she has learnt to use – and that she is learning to use better, day by day.
About the speaker:
Sonya Culverwell is the Co-Founder and Editor In Chief of the blog/vlogsite adlip.co.za. Established in 2010 (with very little online or social media knowledge) this Marketing and Advertising website that started its life conducting face-to-face video interviews with Award Winning Advertising Creatives, has become one of the most credible sources of communication news, trends and knowledge sharing in the country.
The site is today the acknowledged Media partner for South Africa’s Creative Circle, The Loerie Awards, the APEX Awards, the Bookmarks Digital Awards, The Eagles Print Awards and Ad Of The Month/Year – as well as receiving full (A) journalistic accreditation for the International Cannes Lions Festival Of Creativity. An honour indeed, for non-journalists.
Today Adlip has broadened its marketer and strategic audience significantly, and is in talks with the Institute of Marketing Management about a Strategic Alliance to provide relevant news and knowledge to its thousands of Marketing Alumni and students – across Africa.
Adlip is currently producing a ‘How To’ video series for marketers and ad agencies, with Marketing icons Gillian Rightford and Graham Pfuhl of the company AdTherapy. These will be published regularly and made available for download from adlip’s archives – along with every other video ever posted on the site.
The site’s revenue comes from a press office that provides a single online point or channel for subscribing companies to share their news and messaging across Twitter, Facebook, Google+, LinkedIn and email – without restrictions. In addition, adlip assists subscribers to create Marketing Content by shooting opinion piece videos that showcase the subscribing agencies and their clients. By May 2013 the articles, releases and videos from the adlip Press Office will appear on the site homepage as a live feed while they are being posted.
The Intention is for the adlip site to be a full Pan African platform within the next six months.
|• PRISA registered student*||R80.00|
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.
Download the attached booking form and return to
or fax to (011) 326-1259.