|Date||31 05 2013 08:30|
Eastern Cape: Port Elizabeth
The art of dealing with sudden and unexpected events which disturbs the employees, organisations as well as external stakeholders refers to Crisis Management. No sector is immune to crisis management. Effective media engagement during a crisis is critical, as the media can make or break the organisation’s reputation and brand. According to Seitel (2008) the most effective crisis communicators are those who provide prompt, frank and full information to the media in the eye of a storm. The crisis management mantra of Lanny Davis, former counsellor to Bill Clinton is to “Tell it Early, Tell it All, Tell it Yourself”. An understanding of the media and how to handle the media during a crisis is critical.
This workshop will focus on the following outcomes:
About the speaker:
Debora Patta is the Executive Producer, Anchor for Television programmes, 3rd Degree, e-tv. Debora has been working for e.tv since its inception in 1998 and is one of the most recognisable journalists in the country. She started her career in radio after graduating from the University of Cape Town. In the late 80s and early 90s she was a political activist teaching literacy in Cape Town's squatter camps. She has co-authored two books and is the creator of the critically acclaimed investigative journalism show, 3rd Degree (Tuesdays at 9:30PM). Patta is not only the hard-hitting journalist who has interviewed everyone from the revered Oprah Winfrey and Nelson Mandela to the controversial Julius Malema and Eugène Terre'Blanche (who walked out of the interview). She is also a mother of two daughters, and promises she is much nicer than people think.
Download the attached booking form and return to
or fax to (011) 326-1259.