|Date||11 07 2013 08:30|
Gauteng: PRISA Randburg
There are certain tricks of the media trade that never get old. It may be difficult to master them all, yet there are some that are more useful to a communicator than others. One of these crucial skills is the ability to sell your story.
Media relations is one of the fundamental functions in building a solid corporate reputation. The strategic value of good media relations is having insight in how news and media organisations operate and knowing and understanding the important journalists that cover your specific economic sector.
The important phenomenon of social media, which has influenced media relations and journalism significantly, will also be discussed. It is critical to appreciate how social media has influenced the work of journalists and how they are able to receive immediate feedback to stories that they publish. Social media has redefined the relationship between corporate media engagement by enforcing increased credibility and accountability.
This workshop is targeted at practitioners who want to obtain a practical understanding of media relations and those that are in the functional area itself.
The workshop is designed to be interactive and to encourage participation.
The following areas will be covered:
At the end of this workshop you will be able to:
About our facilitator:
Dante Mashile is a Chartered Public Relations Practitioner (CPRP) with over 14 years experience in the communication and media sector. He has held senior positions in both public and private sector companies namely Industrial Development Corporation, Mogale City Local Municipality and Department of Communication amongst other organisations.
Mashile has served in the Public Relations Institute of Southern Africa’s leadership structures namely the Board, Council and various committees that set the direction and agenda for professionalisation of public relations and communication management.
He is a trained journalist and copy editor having worked for publications and news organisations such as Business Report, Pretoria News, Bona magazine and SABC. He was Publishing Editor of Dikgang tsa Mogale, a community newspaper in Mogale City, formerly Krugersdorp, which was used as a vehicle for community participation.
Mashile is currently employed at Absa/Barclays as Vice President Group Media Relations, Africa. He provides media advisory for business units across the Group and craft messaging that communicates organisational objectives and goals. This is a role that firmly shapes the reputation and positioning of the organisation in the market place.
He is a Reputation Management practitioner, affiliated to the Project Management Institute and Reputation Institute. Mashile was trained as a Project Manager in the Netherlands at the Fontys University of Professional Education.
He has a Bachelor of Arts with majors in English and Drama from University of Durban Westville, National Diploma in Journalism from Technikon Natal and Graduate Diploma in Telecoms and Information policy from UNISA.
Download the attached booking form and return to
or fax to (011) 326-1259.