|Date||07 05 2013 07:30|
KwaZulu Natal: Durban North
A set of best practices in risk and crisis communication was initially outlined by researchers with the National Centre for Food Protection and Defence (NCFPD), a United States Department of Homeland Security Centre of Excellence. Though these practices were developed by a research centre focused on protecting the food-chain, the individuals on the research team came from a variety of backgrounds and have subsequently consulted and conducted research within various industries.
Seeger’s (2006) original description of the NCFPD best practices in risk and crisis communication is the most often cited source and additional scholars have since explained, expanded and tested the best practices (e.g. Sellnow et al, 2009; Sellnow and Vidoloff, 2009; Veil and Ojeda, 2010; Veil and Sellnow, 2008).
Based on this research, this special presentation will highlight the twelve guidelines that are now the basis of the “Best Practices in Crisis Communication” that have emerged from a range of international studies. In particular, it will discuss these practices in the context of recent disasters that have occurred in the South Durban basin over the past decade.
About our speaker:
Chris Skinner is both a Fellow and APR of the Public Relations Institute of Southern Africa (PRISA) with more than 30 years’ experience in the public relations field. His research interests during the past four years have focussed on crisis communication. He is the co-author of “Disaster management: A guide to issues management and crisis communication” first published in 2002 by Oxford University Press and now being extensively revised for a new edition to be re-launched in 2013.
Download the attached booking form and return to Ivonne Blom at
or fax to (011) 326-1259.