|Last Date||14 05 2013 08:30|
Gauteng: PRISA Randburg
“By engaging the right people in the right way in your project, you can make a big difference to its success and to your career." - Rachel Thompson.
Good stakeholder relationships are one of the key tools to attaining your company’s strategic goals. This is the basis of building social capital that can take you and your organisation to new heights. As communicators, effectively developing a framework within a company tailored to maximising the value that each stakeholder carries, is an invaluable skill.
Before this can be done, it is important to correctly identify what a stakeholder is and where they fit into the overall equation. It is also important to know how to effectively operate in both external and internal environments to create favourable relationships. Understanding the differences between stakeholder engagement and stakeholder management allows for a thorough and comprehensive communication plan to be drawn up.
This workshop will focus on the following:
Once the above is understood you will be ready to engage and implement the most important aspects of stakeholder management. It will ensure that you are better equipped to plan and implement public relations and communication strategies by applying the seven characteristics as listed in the King III Report. This workshop will therefore assist you to engage stakeholders in a more structured and inclusive manner.
About our speaker:
Amie Hunter APR has a 34-year career in the communication industry, initially as a broadcaster for the SABC in Johannesburg in 1974, culminated in the establishment of her own communication management consultancy, Amie Hunter Communication, five years ago.
Positions over the ensuing years with private, public and parastatal organisations included working as a journalist, editor and manager in public relations and corporate communication.
Key performance areas included research in corporate communication and public relations; brand development and positioning; the development of communication strategies; the implementation, monitoring and measurement of communication plans and integrated marketing communication projects and campaigns to mention a few.
Amie established her consultancy as a sole proprietor and works with industry colleagues when a client requires skills or expertise to complement her own. Her services portfolio includes communication management planning and implementation oversight, staff mentoring, content writing, editing and proofreading for business and corporate publications, promotional material and below-the-line media, website and intranet content planning and writing.
She currently lectures at the University of Pretoria in business communication skills development, specifically business report writing and presentations.
Amie’s work experience is supported by a BA (English and Sociology), BTech (Public Relations Management) and BCom Hons (Communication Management) bridging course toward MCom studies (current), as well as international recognised Accreditation in Public Relations (APR) status with PRISA.
Download the attached booking form and return to Ivonne Blom at
or fax to (011) 326-1259.