|Crisis Communication Management|
Gauteng: PRISA Randburg
No individual or organisation is immune to crisis; it can strike at any time and afflicts everyone. One just needs to look at the upheavals in the labour, mining and retail sectors in late 2012, to understand that organisations are closer to a crisis than they would like to admit. Nonetheless, communicators still have a duty to provide calm leadership and management through their communication efforts.
"Crisis communication is that public relations activity which has as its objective, the maintenance of an organisation's positive relations with its publics during a crisis, in order to ensure its future successful existence."- Lubbe
This statement clearly demonstrates the importance – particularly with the advent of social media and the notion of our global village - of crisis preparedness, planning, management and communication as key factors in managing reputation.
Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book with the title of The significance of the CEO's Internal Communication Programme - the impact of CEO communication on employee commitment levels.
Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing. Irma also has her own corporate communication consultancy.
Download the attached booking form and return to Ivonne Blom at
or fax to (011) 326-1259.