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PRISM Awards - Call for Entries


Recognising Excellence in Public Relations and Communication Management

Announcing the 2014 PRISM Awards – Show the World your Communication Mastery!

The search for southern Africa’s top public relations campaigns executed in 2013 is on! The organisers of the 2014 PRISM Awards have finalised the Call for Entries – with a number of exciting developments. New categories, new scoring in some categories, as well as modifications in the judging process are just some of the changes.

In line with the objective of becoming the pre-eminent awards in the public relations discipline in South Africa the PRISM Awards Committee has extended the consultancy awards, individual awards, and most importantly added a new category aptly named the ‘Campaign of the Year’.

Campaign of the Year

For the first time in its history, the PRISM Awards will have a category named ‘Campaign of the Year’.  This award replaces the Gold award for public relations excellence.  The measurement of this category is as follows: Statement of the Problem (10), Research (15), Planning (25), Execution (25), Evaluation (25) – and for 10 additional points the intangible ‘Magic/the X factor’. 

Unlike in previous years, entry into the ‘Campaign of the Year’ is not automatic. Consultancies, NGOs, government departments and corporates will need to enter this category separately.

“The PRISM judges will select the top five campaigns from this category and invite the entrants to present their campaign with the client, where relevant, to the panel,” explains Kevin Welman, convener of the PRISMs.  “The entrants and clients will be invited to the awards function on Sunday 6 April 2014 where one campaign will win the first overall PRISM Campaign of the Year.”

New categories

Categories new to this year’s line-up include:

  1. Campaign Best Informed by Analytics/Big Data: For research conducted for the development of business/communication strategies
  2. Social Media for Public Relations (best use of social media to lead a programme): For excellence in the use of social media as a public relations tool
  3. Mobile Media for Public Relations (best use of mobile to lead a programme): For excellence in the use of mobile as a public relations tool
  4. African Public Relations Campaign: For a coordinated public relations campaign spanning five or more countries in Africa, for any kind of company or organisation

Consultancy Awards

In a ‘first’ for the PRISMs, public relations consultancies of all sizes will be recognised for their work. In addition to the award for best small public relations consultancy, medium- and large-size public relations consultancies have the opportunity to win a coveted PRISM.  The Best Mid-sized Public Relations Consultancy Award recognises public relations firms employing 10 to 29 people, while the ‘Best Large Public Relations consultancy’ is aimed at consultancies employing more than 30 people.

Individual Awards

The individual awards have also undergone a significant revamp, with four categories, including a ‘Lifetime Achievement’ Award, being included in the line-up.

“These improvements are all part of the PRISM Awards committee’s efforts to keep the Awards relevant,” says Welman. “We are building a modern and relevant forum for recognition based on an incredibly strong foundation.”

The deadline for entries is Friday 14 February 2014.
A ‘Prepping for PRISM’ workshop and video will be available early 2014.

If your business has a programme or strategy to highlight the difference successful public relations and communication management can make, you should enter.

Click here to download the call for entries document

Click here to download the entry form

Entries should be submitted to: This email address is being protected from spambots. You need JavaScript enabled to view it.

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