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May 2015
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Vision and Mission

To be the recognised leader of the public relations and communication management profession in southern Africa and beyond.

The PRISA mission is:

  • To establish PRISA as the authority for the public relations profession
  • To foster the professionalisation of public relations practice in Southern Africa
  • To set and maintain professional ethics and standards among members of the Institute
  • To provide dynamic value-added services to members of the Institute and thereby to its stakeholders
  • To establish public relations as a strategic management function
  • To continually transform the Institute to stay ahead of the dynamic changes in the social, political and economic environment

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