| Dear PRISA members |
| This
month's newsletter is packed with exciting news and events. The PRISA
Board had its strategic planning session and we share with you the
exciting new direction they envisage for PRISA. Our Spotlight on APRs
focus on two Capetonians, Solly Moeng and Karen Visagie and we bring the
latest trends in Government Communication. |
Feedback from the PRISA Board
|
| PRISA
recently held a strategic planning session with the focus on
organisational renewal and meaningful improvement. This assembly was
attended by representatives of all PRISA's national and regional
committees. Requiring a full day, the meeting started at the break of
dawn and only ended after the sun had set. It included brainstorming,
in-depth review and plenary sessions. There was a thorough investigation
of PRISA's systems, processes, as well as an interrogation of the PRISA
brand. After great discussion, a progressive framework in which to
operate emerged. Key strategic issues were identified and an action plan
tailored for each issue was formulated. |
| Looking
ahead, our members can expect a few changes, not only in the way PRISA
operates, but moreover how it communicates. These changes will be
introduced intermittently as the year draws to a close and will be to
members' benefit. |
| The
PRISA Board would like to thank all those who sacrificed an entire
Saturday to take part and contribute to the strategic planning session. |
We
would also like to thank the PRISA members for their ongoing support
and urge them to continue assisting in the growth of PRISA both as a
brand and as an organisation. Remember, PRISA is only as strong as you,
its members.
|
My PRISA
It
is the endeavour of PRISA to engage its members and PRISA recognised
that social media has become a non-negotiable business tool for the
organisation.
As a social-media-centric
organisation, PRISA has set up a presence on Facebook, Twitter and will
soon be launching a YouTube channel. In addition, there is a regular
blog 'Talk to Tshepo' which is currently active on the PRISA website. |
All
these platforms are of no benefit if you, the member, do not utilise
them. PRISA would like to engage with you and we therefore urge all
members to follow us on Twitter '@1PRISA', LIKE PRISA on Facebook, or
comment on the PRISA blog. Share with us your success stories,
interesting articles or even simple 'how to' tips that might be helpful
to the industry.
|
Help grow our membership
We invite all members to
join in on a drive to grow our membership by 50% by the end of 2012.
To achieve this, we have
packaged an incentive for each and every member to at least refer one
new PRISA member per month for a period of four months – September to
December 2012. |
On
payment of the current fee of R980, you will receive a referral fee of
R300 for each new member which translates to R1,200 during this period
of four months.
You can use this to pay for
the renewal of your membership or buy yourself a few public relations
books on Amazon to contribute towards your continuous professional
development points (CPD). |
| Regional news |
|
| PRISA's
Gauteng Region is partnering with Business Engage to bring you another
"Hot Tables" event on the 25th September 2012. The August event was
booked out with 220 people, so be sure to book early to avoid
disappointment. |
Pabi Moloi, 94.7 presenter, MC the August Business Engage event. |
The topic of this event:
"Wide Angle- mastering the art of creative thinking"
The
idea around it is that the landscape around us is changing faster than
it ever has before. This is the case in business, in family and socially
as well. Traditional thinking is no longer enough to drive us forward.
We now need to employ more creative thinking techniques in order to
survive.
Click here for more information |
| Events |
| World Public Relations Forum |
Global
leaders get ready to explore Communication without Borders at the World
Public Relations Forum in Melbourne. This two-day programme (Monday and
Tuesday, November 19-20) will focus on the theme "Communication without
Borders", examining how communication is changing our world and how this change affects the roles of professional communicators everywhere.
|
| The
Melbourne World Public Relations forum is a valuable opportunity for
PRISA members to share knowledge on association management among
international association leaders.
For more information visit
Global Alliance.
www.globalalliancepr.org
|
 |
| Continuing Professional Development Programmes (CPD) |
| PRISA is presenting CPD workshops for its members in Gauteng, KwaZulu Natal and the Free State. They are the following:
|
| Gauteng CPD Programmes: |
 |
Social Media:
6 - 7 September: Randburg, Johannesburg
This is a very hands-on
course. Delegates need to bring their laptops with an Internet
connection, your smart phone and any questions you may have.
Click here for more information |
 |
Professional Proofreading and Editing:
13 - 14 September: Randburg, Johannesburg
This practical
workshop will teach delegates the finer tricks of the trade and is
facilitated by a highly experience proof reader.
Click here for more information |
 |
Communication Audit:
18 September: Randburg, Johannesburg
Communication audits are
necessary in today's business environment and will assist you in gaining
insight and information about your organisation's communication
programme.
Click here for more information |
| KwaZulu Natal CPD Programmes: |
|
Professional Events Management:
11 - 12 September: Durban North
This workshop will focus on
a range of event management issues including strategic alignment with
business objectives, operational planning and implementation, event risk
management and event evaluation and measurement.
Click here for more information |
| Free State CPD Programmes: |
 |
Internal Communication Management:
20 - 21 September: Bloemfontein
This workshop will focus on
enabling the communicator to design relevant internal communication
strategies and execute them successfully.
Click here for more information |
| |
|
| What did our delegates say about the PRISA August CPD workshops? |
|
Photography- The sequel
As the great American
photographer Ansel Adams said: "Photography is more than a medium for
factual communication of ideas. It is a creative art". With this in
mind, the long awaited advanced Photography workshop finally arrived.
Under the exuberant and expert guidance of Zoom Photography's Richard
Strever, the professional workshop was a resounding success. After a
quick recap of photography fundamentals from the last workshop, it was
time to delve deeper into the fascinating world of photography.
read more
|
Presentation Skills - Speak with Confidence
It is a widely held belief
that the secret to a successful presentation lies not in the PowerPoint,
but in the person behind the screen. Having the right tools to maximise
one's presentation skills is an invaluable tool for all public
relations practitioners. Whether you are making a simple presentation to
internal stakeholders, or an elaborate address at a stadium opening,
the CPD 'Presentation Skills' workshop covered all the bases. Delegates
were treated to a comprehensive, intensely practical two-day clinic,
which was facilitated by the effervescent Peter van der Schyff.
read more |
| To view a list of all our CPD Programmes for the rest of 2012, you can click here. |
|
Campus vibe |
| CPUT's BTech Public Relations students doing it again … |
|
The BTech students are
continuing with their Champions of Engineering campaign to create
awareness of the 'Cape Speed' team. The students coordinated the
involvement of the two female members of the team (of which ten are
male) to participate in the Cape Peninsula University of Tecnology's
(CPUT) Annual Women's day event. (read more)
read more |
Dieter Voigt with Rushdia Benjamin |
|
University of Johannesburg's SPRA walk an extra mile for CHOC
|
|
Childhood Cancer Foundation
South Africa (CHOC), in partnership with Revlon, held its annual
celebration of life fun walk, at Zoo Lake in Johannesburg on Sunday 26th
August 2012. The walk was aimed at raising funds for children who are
living with cancer.
|
UJ third year public relations students and
Mrs. Benecke at the back.
|
| University
of Johannesburg (UJ) Student Public Relations Association (SPRA)
supported the day by doing the 8km walk together with their
communication lecturer, Mrs. Rene Benecke. Members also contributed to
the event by volunteering to work at the registration desk for the walk,
assisting at the different water points and handing out the gift packs
at the end of the race. read more |
| Spotlight on APRs |
| Coast to coast |
This
month we take a trip to the coast to meet our Capetonian APRs, Solly
Moeng; the manager of Cape Town based DonValley Brand, Marketing and
Communication and PRISA's current president – elect, and Karen Visagie,
Public Relations and On Air Promotions co-ordinator of Good Hope FM.
Solly and Karen carry the
APR status with pride and this is what they had to say in regards to
what being an APR means to them.
read more
|
| Trends in Industry |
Government Communication can no longer be a hit or miss affair.
|
|
Tasneem Carrim, Government
Communication Practitioner, writes about the communication trends in
Government. |
The "shot gun" approach of
covering the widest area in the hope someone catches the message belongs
to a bygone era.
|
| Government
in its Communication Strategy for the period 2011 to 2014 has adopted a
more targeted approach that identifies the needs and wants of various
stakeholders and communicates directly to individual South Africans on
issues that matter most to them. |
| Our
communication has become more audience-centred to ensure that
Government messages and products resonate with the different needs and
sectors of society. read more |
| Tshepo's Blog |
| Talk to Tshepo is your opportunity to share your views and opinions about YOUR PRISA with Tshepo. (click through)
|
Talk
to Tshepo is your opportunity to share your views and opinions about
YOUR PRISA with Tshepo. Click here to view his blog.
Tshepo spoke to Simon Brown
on Taking the Gap last month about how public relations has evolved.
Their discussion moved from when public relations used to be the process
of spamming media outlets with marketing news in the hope that one of
them would publish it and how this have changed. Currently, public
relations is about reputation management, effective communication with
stakeholders and engagement. Most importantly it is about relationships
and not about spam style briefs.
|
To listen to the interview click here:
PRISA blog - taking the gap 09 effective public relations |
 |
Until next month,
Adele Paulsen
PRISA: Executive director |
|
